When I first got started in this wild and crazy game of being an entrepreneur back in ’93/94 I believed (thoroughly) that everything I was told MUST be true.

If I had to do things all over again there’s one thing I would do drastically different…

But before I share that I need to put things in their appropriate context.  And, I think you’ll be able to relate to this.

In my high school days I thought building a business was about working hard…harder than everyone else around me.  I went from marketing my “instant rodent killer” system then proceeded to a health and wellness before purchasing a gold plating machine and wiping out my entire savings account as I dropped 4k.

Even though NONE of my prior ventures had worked out I was positive this one was going to be “different”.

And in a way, it was quite a bit different.

It was a different form of rejection, but more importantly, it allowed, OK, forced me to start viewing my business from a different perspective.

It forced to me understand that there is no free lunch.  Building a business wasn’t about just working harder than those around me, but ALSO about understanding human psychology and the basics to how our brains are wired.

Not recognizing this fundamental flaw in my business early on not only cost me over $70,000.00 in BORROWED funds, but more importantly is that it cost me 4 years of my life that I could never get back – at any cost.

So, here I was at the ripe old age of 18 or 19 and had accumulated nearly 100k in debt.  Yayyy me!   :)

But along the bumpy road I learned a few valuable lessons.

1.  In the world of marketing, don’t take anyone’s word at face value UNLESS you’ve already seen results by applying their concepts/teachings into your business.  Whether it’s me or anyone else your following – don’t believe them until you prove them right or wrong by implementing their recommendation(s).

2.  It’s unfortunate, but most “gurus” are still teaching the masses ideas that were outdated many years ago.  This post isn’t meant to bash so I won’t mention names, but some of the biggest names in our community simply re-spin, relabel and rename outdated products, put a “NEWLY RELEASED” tab on the product image and POOF…they’re building a business by rinsing and repeating this process over and over again.

3.  There is no substitution for good, old fashioned elbow grease.  One of the most important lessons I’ve ever learned came from observing my father.  He never explained to me the relevance of putting in a full day, but he lived his life by it.  He started his day at around 3:30 or 4 in the morning and went hard all day…until 6 or 7 in the evening.  He did that 6 days a week.  He didn’t know of any other way to live.  Yeah, he may have been a bit extreme, but it taught me you don’t get to where you want to be in life by watching Oprah at 2 in the afternoon.

Above all that…

There’s one thing I would do DRASTICALLY different if I had to hit the “Start” button all over again…

I would have studied like a mad man and learned my trade before doing anything.

Before doing anything I would have studied direct response marketing, some basic copywriting info and human psychology.

Yes, it’s partially true that repeated practice is mans best way to gain experience, however, it’s also extremely dangerous.

For me, it was extremely costly.  I was trying to reinvent the wheel (when it wasn’t necessary).

I spent more than $70,000.00 in money that wasn’t mine because I wasn’t questioning others.  I wasn’t following their lead – I was following their words.  There’s a big difference between the two.

If you wanted to be a stock broker you take a short course and then you get licensed based upon what you’re selling/offering your clients.  Same with most insurances.

Same with industry trades.

If you wanted to build a home for the first time would you go out and buy a blueprint and go for it?  You’d learn the ropes first so you knew how to embark on this project, right?

For some reason, an entrepreneur thinks they’re qualified to lead others and wear 27 different hats at the same time because they have a few bucks in their pocket or they had a dream that gave them a vision.

That’s great and all, but if we want to succeed we MUST get educated.  There is NO substitute for knowledge.  And, you’ll pay for it one way or another.

It’s A LOT less expensive to follow what someone else is DOING rather than following what they saying.

We must learn, study and follow the lead – not follow the words of the leader.

This is exactly why my team and I recently put the finishing touches on a new program called “Success Framework”.  It’s a project that we’ve been quietly working on for months.

And, you’re going to love it.     :)

I’m going to do things BACKWARDS here and tell you the price BEFORE I tell you what’s inside…

It’s a buck.  Yes, a single buck.  You have 3 days to kick the tires, if you like what you see, it’s $27.00 a month going forward.

Here’s what it is…

Inside “Success Framework” you’ll have access to our secret vault of training aids, videos and all sorts of cool information to take your business to the next level.  No, I’m not talking about stuff that was outdated back in 2008 – just real, applicable stuff we’re using right now to build various businesses.

We take what’s working and hand it over to you on a silver platter.

BUT…

I don’t want you to take my word for it.  Don’t take my word that it’s good information just because I said (remember point #1 above).

Take it for a test drive for $1.00 – if you like it and the information’s working for you, continue.

If you’re not completely elated with what we share and doing jumping jacks with a smile, hit the “cancel” button or shoot us a note on the Contact Us form inside “Success Framework” and we’ll cancel your membership – no questions asked.

Success Framework By Terry Duff

You’ll be pleasantly surprised.

And, if you’re not happy – let us know and we’ll even refund your buck.

All the best,

Terry Duff

P.S.  Again, don’t take my word for any of what I’m sharing here.  Put the information to use, prove me right or wrong.  I’m doing this because I’m confident you’re going to LOVE what’s inside Success Framework and you’ll keep it after your 3 day trial run for just a buck.

This really is a no-brainer and you have nothing to risk.

Click Here To See What You Get For A Buck…

 

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Understanding FB Ads – 3 Essential Keys

by admin on April 9, 2013

Understanding FB Ads – How To Suck In Leads Without Breaking The Bank

FB is one of the BEST advertising platforms that exists online today.

For one reason…

Your ability to target your audience with laser beam precision.

If you’re marketing “how to garden organically” types of products, you can target specific fan pages where people have “liked” pages pertaining to gardening or organic foods.

If you’re marketing a weight loss product or program you can put your ad in front of those that have “liked” pages that are all about weight loss or fitness – you can do this for any category you want to!

It’s extremely powerful.

But…

You can also get slaughtered if it’s not properly setup.

In this blog post I’m going to share 3 main concepts that I believe will help your bottom line and marketing efforts.

Let’s dive right in!

1.  Understand that the better you target your audience, the better your results will be.  To do this, start off by identifying the top 10 most popular fan pages that are in your niche on FB.

For example, if you’re marketing weight loss, it may look something like this…

Head to the FB search bar and type in “weight loss”, “lose weight” and anything else that pertains to the niche you’re in.

Directly beneath the search box, it will automatically populate with popular FB pages pertaining to what you’re looking for.

Like this:

FB Weight Loss Search

The more research you do BEFORE you start running ads, the better you’ll do.

You can also do a Google search for “most popular weight loss pages on Facebook” or a variation of that.

There are plenty of sites online that track and provide the most popular fan pages on FB, regardless of what niche market it’s in.

2.  When you’re setting up ads, use “Precise Targeting” and NOT “Broad Categories”.

Precise Targeting allows you to put your ad in front of specific fan pages based upon people who have “Liked” that page.

“Broad Categories” is when FB bundles various interests/pages into what it determines to be like minded “categories”.  This would be all fine and dandy, but it’s a pain to track specifically, what fan pages are converting/providing leads and which ones are not.

Here’s a screen shot of this inside your FB Ads account:

fb-targeting

3.  Track EVERYTHING.  One of the things that I’ll do is when placing an ad, I’ll use ONE “Precise Interest” and use a specific URL for that interest.  This way, I can specifically track how many clicks it received based up the data that FB provides and cross reference that with how many leads came into my Aweber account.

You can also compare the amount of clicks that Facebook is showing with your unique Aweber form.  The number of clicks that FB shows versus what Aweber shows you will be different, BUT the amount of leads that came in from that unique website address is accurate.  Tracking like this will tell you precisely what’s taking place with that “Precise Interest” that’s driving traffic to that specific website address.

Facebook’s tracking is crummy at best – although it’s steadily improving, I still don’t rely on it.

When you track using the method I’ve outlined above, you know EXACTLY what’s taking place and if it’s time to discontinue running an ad for that interest or if you should bid higher if it’s converting well for you.

On another note, one of my colleagues and friends, Ivan, just released a SUPER INFORMATIVE course on using FB Ads to generate leads.

A few days ago I received a review copy and picked up some nuggets myself.  It’s solid info (or I wouldn’t be sharing it with you).  

At $10 bucks, he’s practically GIVING this information away.    :)

Oh, and it’s not some slapped together FB info that was outdated last year.  It’s new, relevant and pure money-getting awesomeness.

 

Click HERE To Claim Your Copy.

All the best,
Terry Duff

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For Those That Want Results

March 20, 2013

Email Your Friends!Tweet For Those That Want Results If you’re sick and tired of being sick and tired, I want you to pay very close attention to this quick message. Wait…put your guard down.  It’s OK. I’m NOT here to sell you anything. Relax, it’s all good.     With all the noise out there and constant [...]

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The “Upside Down” Business Model

February 1, 2013

Email Your Friends!Tweet “The Upside Down” Business Model – How To Get “Now Money” AND Build In Continuity Income At The Same Time… Unfortunately, there’s been several relatively big named companies in the direct selling space that have gone under over the past couple of years.  It’s a vicious cycle and it never seems to [...]

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Case Study: First Mail Drop Of 2013 – How Did It Go?

January 21, 2013

Email Your Friends!Tweet Case Study:  First Mail Drop Of 2013 – How Did It Go? So, on Monday, January 14th, our first mail drop of the year hit the street.  It’s always interesting and exciting for me when I see the results, but there’s something more relevant that takes place with each mail drop we [...]

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My Candid Confessions Of 2012…The Good, The Bad And The Ugly

December 27, 2012

Email Your Friends!Tweet Howdy, Each year I try to take a few hours and do some serious “internal digging” and reflecting over the prior 12 months.  Here’s the link to the blog post I did for last year.  2012 was definitely  a year with a lot going on and changes taking place at neck-breaking speeds. [...]

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“Profit Zones”: Where You SHOULD Be Spending Your Time

December 3, 2012

Email Your Friends!Tweet “Profit Zones” Where You SHOULD Be Spending Your Time… Be sure to show your love by hitting “SHARE”, “LIKE”, “TWEET” and submit a comment! Have you ever looked at your business objectively and asked yourself “What’s the one thing I can incorporate or add to right now that will enhance my bottom [...]

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Use This “Superpower” To Move Mountains

October 16, 2012

Email Your Friends!Tweet The Power Of Words [the one skill that is REQUIRED LEARNING] How To Use  This “Superpower” To Literally Move Mountains Don’t forget to hit the LIKE button, SHARE this and Tweet away! As an entrepreneur there’s A LOT of skills that one needs to know and learn.  You don’t have to get [...]

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The Art Of Closing More Business – Working Less And Making More

October 9, 2012

Email Your Friends!Tweet If you gain some insight from this post, hit the LIKE button, SHARE it with your Facebook friends and Tweet away! When most people look at their business, they think the core reason they’re not getting enough sales and closing a decent amount of prospects on their products/services it’s because “they don’t [...]

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How bad do you want it?

September 25, 2012

Email Your Friends!Tweet   How Bad Do You Want It? So you’ve been working at it for months…maybe even years and have little or nothing to show for it.  Maybe you’ve been hopping along from one program to the next “thinking” it’s the program that’s not working. Here’s a bit of tough love… The question [...]

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