When I first got started in this wild and crazy game of being an entrepreneur back in ’93/94 I believed (thoroughly) that everything I was told MUST be true.
If I had to do things all over again there’s one thing I would do drastically different…
But before I share that I need to put things in their appropriate context. And, I think you’ll be able to relate to this.
In my high school days I thought building a business was about working hard…harder than everyone else around me. I went from marketing my “instant rodent killer” system then proceeded to a health and wellness before purchasing a gold plating machine and wiping out my entire savings account as I dropped 4k.
Even though NONE of my prior ventures had worked out I was positive this one was going to be “different”.
And in a way, it was quite a bit different.
It was a different form of rejection, but more importantly, it allowed, OK, forced me to start viewing my business from a different perspective.
It forced to me understand that there is no free lunch. Building a business wasn’t about just working harder than those around me, but ALSO about understanding human psychology and the basics to how our brains are wired.
Not recognizing this fundamental flaw in my business early on not only cost me over $70,000.00 in BORROWED funds, but more importantly is that it cost me 4 years of my life that I could never get back – at any cost.
So, here I was at the ripe old age of 18 or 19 and had accumulated nearly 100k in debt. Yayyy me! 
But along the bumpy road I learned a few valuable lessons.
1. In the world of marketing, don’t take anyone’s word at face value UNLESS you’ve already seen results by applying their concepts/teachings into your business. Whether it’s me or anyone else your following – don’t believe them until you prove them right or wrong by implementing their recommendation(s).
2. It’s unfortunate, but most “gurus” are still teaching the masses ideas that were outdated many years ago. This post isn’t meant to bash so I won’t mention names, but some of the biggest names in our community simply re-spin, relabel and rename outdated products, put a “NEWLY RELEASED” tab on the product image and POOF…they’re building a business by rinsing and repeating this process over and over again.
3. There is no substitution for good, old fashioned elbow grease. One of the most important lessons I’ve ever learned came from observing my father. He never explained to me the relevance of putting in a full day, but he lived his life by it. He started his day at around 3:30 or 4 in the morning and went hard all day…until 6 or 7 in the evening. He did that 6 days a week. He didn’t know of any other way to live. Yeah, he may have been a bit extreme, but it taught me you don’t get to where you want to be in life by watching Oprah at 2 in the afternoon.
Above all that…
There’s one thing I would do DRASTICALLY different if I had to hit the “Start” button all over again…
I would have studied like a mad man and learned my trade before doing anything.
Before doing anything I would have studied direct response marketing, some basic copywriting info and human psychology.
Yes, it’s partially true that repeated practice is mans best way to gain experience, however, it’s also extremely dangerous.
For me, it was extremely costly. I was trying to reinvent the wheel (when it wasn’t necessary).
I spent more than $70,000.00 in money that wasn’t mine because I wasn’t questioning others. I wasn’t following their lead – I was following their words. There’s a big difference between the two.
If you wanted to be a stock broker you take a short course and then you get licensed based upon what you’re selling/offering your clients. Same with most insurances.
Same with industry trades.
If you wanted to build a home for the first time would you go out and buy a blueprint and go for it? You’d learn the ropes first so you knew how to embark on this project, right?
For some reason, an entrepreneur thinks they’re qualified to lead others and wear 27 different hats at the same time because they have a few bucks in their pocket or they had a dream that gave them a vision.
That’s great and all, but if we want to succeed we MUST get educated. There is NO substitute for knowledge. And, you’ll pay for it one way or another.
It’s A LOT less expensive to follow what someone else is DOING rather than following what they saying.
We must learn, study and follow the lead – not follow the words of the leader.
This is exactly why my team and I recently put the finishing touches on a new program called “Success Framework”. It’s a project that we’ve been quietly working on for months.
And, you’re going to love it.
I’m going to do things BACKWARDS here and tell you the price BEFORE I tell you what’s inside…
It’s a buck. Yes, a single buck. You have 3 days to kick the tires, if you like what you see, it’s $27.00 a month going forward.
Here’s what it is…
Inside “Success Framework” you’ll have access to our secret vault of training aids, videos and all sorts of cool information to take your business to the next level. No, I’m not talking about stuff that was outdated back in 2008 – just real, applicable stuff we’re using right now to build various businesses.
We take what’s working and hand it over to you on a silver platter.
BUT…
I don’t want you to take my word for it. Don’t take my word that it’s good information just because I said (remember point #1 above).
Take it for a test drive for $1.00 – if you like it and the information’s working for you, continue.
If you’re not completely elated with what we share and doing jumping jacks with a smile, hit the “cancel” button or shoot us a note on the Contact Us form inside “Success Framework” and we’ll cancel your membership – no questions asked.
You’ll be pleasantly surprised.
And, if you’re not happy – let us know and we’ll even refund your buck.
All the best,
Terry Duff
P.S. Again, don’t take my word for any of what I’m sharing here. Put the information to use, prove me right or wrong. I’m doing this because I’m confident you’re going to LOVE what’s inside Success Framework and you’ll keep it after your 3 day trial run for just a buck.
This really is a no-brainer and you have nothing to risk.
Click Here To See What You Get For A Buck…
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