There are a few tried and tested principals that one needs to incorporate if they expect to make a substantial amount of money in network marketing…
It revolves around this EXTREMELY SIMPLE formula that anyone can do.
1. Setup a capture page to generate leads – the fastest way of building an organization and making money revolves around this concept…you need to have others approaching you!
2. Setup a marketing funnel – follow up emails to your list of prospects. Establish your expertise…share good content that adds value to their life and this will take place. Remember, prospects buy from experts and people they trust.
3. Incorporate some offers in your marketing funnel – sale ‘em some ebooks, digital downloads, have someone interview you…create a video series, etc. You get the idea, but create products that you can sale to your list that solves a problem they have. By doing this, now you can make money whether your prospects sign up into your networking company or not.
4. Drive targeted prospects to your capture page (note: Always drive visitors to a capture page, collect the lead…NEVER take someone straight to your company site). Once you collect the lead, you can do anything you want with that prospect. Generate the lead then focus on solving their problems. Drive traffic using PPC, article marketing, video distribution sites (youtube, metacafe, etc), forum postings, craigslist, ebay, etc – there are a lot of quality methods of getting good traffic. Read my emails to make sure you’re getting this important information.
5. Understand that the database you’re creating is the MOST IMPORTANT asset your business possesses (besides the knowledge between your ears). Don’t mistreat your prospects…remember, you’re creating “YOU INC”. Essentially, your “brand” is your name and reputation…don’t destroy it. When someone opts into your list, share content and solid advice to those people (I hope my emails set a great example of that). Mix in some offers but remember, it’s about them…not your wallet. When you take care of your list it will take care of you.
6. Finish creating your marketing funnel so whether your prospects sign up or not, you’re making money. This means thinking outside the box and communication your offers/solutions both online and offline.
Committed to your success,
Terry Duff
