Build Your Downline in Record Time
What is the reason that some people create a massive downline practically overnight, while others seem to take forever (or can’t build a downline at all)? Are some people just lucky?
Nope. It has nothing to do with luck. There is one major distinction between those who build a massive downline in record time and those who perpetually struggle to add each additional person into their business.
You can build your downline in record time by making one change: stop chasing people! You are probably thinking right now, “If I am not chasing people, how will I get them into my business?!”
The answer is this: POSITIONING. You have to position yourself as an expert — actually as THE expert in the area of what you’re selling. You want to be the “problem solver,” and the person who has the answers to your prospects biggest problems or biggest desires.
How do you do this? Put great content out there — Write articles and give real and quality content addressing the issues and problems that your product(s) and/or services solve. People will always naturally go to the person they feel is the top person in the field. They want to join up with the person they feel is the expert, not a “trainee.”
If you’re looking to build a massive downline, you need to focus on being efficient. The fastest way to make this happen is to have prospects chasing you…through effective marketing. When you can consistently show that you provide what prospects are seeking, then look out!
If you position yourself as that expert to people, you will build your downline in record time because people will be coming to you and seeking you out. You will have established trust and reliability. People will naturally gravitate to you.
When that happens, you won’t have to chase people and convince them how good your opportunity is. You won’t have to do the “hard sell” anymore. Recruiting people and building your downline will become SO much easier and faster.
Think how great it would be to not rely on your “warm market” and bugging friends and family to get involved in your enterprise. Have people who really want what you have coming to YOU!
{ 3 comments… read them below or add one }
How do you position yourself as the expert for your product without naming the product or company in your ezine articles?
The objective is to help others solve a problem. When done properly and solid advice is shared that can genuinely help one, by default, you’ll be positioning yourself in the marketplace as a leading authority figure.
For example…if you’re target audience is one looking for ways of losing weight – you’d discuss an exercise regiment…maybe a cool recipe or a way of burning calories – it’s not necessary to mention the company or the manufacturer. Position yourself…not the company or product creator and always take your prospects to a data capture page. Never a company or content rich site – you’re just seeking the lead at this point. Nothing more. Once you have the lead, share meaningful content & focus on building the relationship.
This same approach should also apply to all of your lead generation & marketing efforts.
Hope this helps Fred.
Terry
How to do that? can you give name a book that show me or teach how to become a problem solver??