Following the leader is costing you a living (and your sanity)

I always find it interesting watching and observing entrepreneurs who are afraid to be themselves – especially in the online world.  The unfortunate reality is that it’s costing them (and possibly you) the ability to earn a substantial living.

Here’s what I mean…

If you’re not being authentic you will fail.  It’s as simple as that.

Being you is a essential.  You’ll have a different audience that jives with you and vise versa.  Your personality is what builds an audience.  Who you are and your ability to be yourself online is what separates you from other marketers in your niche.

Having the “I’m not going to be real” mentality I believe is caused, at least in part, by a lot of the promotions and marketing that we’re exposed to online.  We see the “one click riches” software, how to make a killing on an ebay program that was outdated years before the product ever came online and a constant exposure to  programs that teach us how to get rich in our undies while eating donuts at 2 o’clock in the afternoon watching Jerry Springer reruns.

The only way for you to be successful is by being you.

…and only being you.

That doesn’t mean we shouldn’t be relentlessly focused on improving our self and developing our skills…

It has nothing to do with that.

It means to put your personality on everything your audience is exposed to.  With the emails you send, the blog posts you create, your Facebook posts, the products you offer – every aspect of your business and how you’re branding yourself in the market place should revolve around “centering” and being true to the person you are.

One of my personal friends and long time mentors is Marlon Sanders.  He’s an AWESOME example of watching someone who’s truly himself…when I chat with him over the phone or on skype or read a sales letter he wrote one thing is always consistent…

He never changes.

He’s always upbeat, happy to help and utterly hilarious to listen to and observe.

He is Marlon and only Marlon can be Marlon.

For those that know me know that I’m naturally an introvert, generally pretty quiet and have no problems sitting quietly at a marketing convention in the back of the room without saying a peep.

I would be totally content with having a desk stashed away in some mountain, hundreds of miles away from civilization…as long as I had an internet connection I’d be cool.  Actually, I’d be pretty happy.

In all you do, be yourself.

And don’t be ashamed.  Be proud.

There’s no success formula that says you have to be “this way” or “that way” that’s going to determine how well you do as a business owner.

There are a couple ingredients that need to be followed regardless of your personality…

1.  Be authentic

2.  Be passionate – not just about what you’re offering and promoting, but passionate about seeing your customers/clients get results from your offers

3.  Work your tail off and never stop

Some of the best and brightest marketers I know are quiet and to themselves.  On the other hand, some are loud and always talking.  Regardless of your personality style, you’re going to build an audience that relates to you, appreciates you and jives with what you’re sharing as well as how you’re sharing it.  There is no right or wrong other than be YOU.

With that said, every successful marketer I know meets all 3 of the above criteria.  I believe the reason that so many come and go like a revolving door in our community is because they didn’t consistently practice one or more of the above items.

You are a capable and gifted person.

Let YOU shine and spread the internal magic you possess to make the world a better place.

The reality is that whether you know it or not, you can do anything you set out to.

Only if…

You are you.

I’d love to hear your thoughts/comments on this topic – let me know what you think.  Drop me a note below.

Here’s to you being you.

All the best,

Terry Duff

Stepping stones to greatness & getting my teeth kicked in…

If I had a nickel for every time I heard someone say, “I’m done…this just isn’t working”, I’d be on the Forbes 100 richest people of the world list.

The reality is that most people quit when they’re on the verge of greatness.

They don’t know it, but they were on the 1 yard line…mere feet from scoring.

What they didn’t realize was that all of the failures they experienced were actually bringing them one step closer to greatness. All the failed closing attempts, the squeeze page converting at a paltry 5%, the autoresponder emails that didn’t flow or read well…

They all served a very important purpose.

Deep down within you, those set backs were actually making you piles…thick piles of sweat equity. The gains just haven’t been recognized yet.

“Delayed sweat equity”.

My first 5 or 6 years as an “entrepreneur” I thought I was doing everything “right”. I was promoting and advertising my business like there was no tomorrow. After school got out I’d head to my job at the El Mirage Farmer’s Market and trim produce and make sure the shelves were fully stocked. After I was off for the day and all day on the weekends, I’d go pass out fliers, talk to strangers and a lot of other traditional stuff.

I didn’t realize it at the time, but I was paying myself huge dividends…the only problem was that it would take years for them to be recognized.

It was a stepping stone. Nothing more, nothing less.

I was growing.

I was gaining incredibly powerful knowledge (that didn’t make much sense at the time, but it certainly did later).

More sweat equity.

The dividends were accumulating…they just hadn’t been “recognized”…yet.

Getting My Teeth Kicked In…Again

During my senior year of High School I purchased a gold plating machine. I think I spent about $4,000.00 on it and it was practically every dime I had to my name.

The unit I bought (which are A LOT cheaper these days) looked very close to this one.

Gold Plating Machine (similar to the one I bough for 4k)

The company made it sound so easy.

Their business building “instructional manual” was a 42 page paperback “book”.

That should have everything I need to be successful, right?

I was off to the races.

All I had to do was hand out business cards, go to the local car shows and hit up dealerships and I’d be making like 70k a year.

Easy, right?

Hold your horses…

I knew nothing about running a successful business.

I knew nothing about creating a “presence” and differentiating myself at the trade shows and when it came to pitching dealerships…that was pretty interesting.

For the first week after I got my machine I spent quite a bit of time playing with it and getting to know exactly how it worked. The name of the business was “Royal Plating” and my tag line was “Plating Fit For A King”. I had a few shirts made up, got the business cards done and had my logo professional done.

I was in business and I was destined for success.

BOOM!

It’s all so easy, right?

Kicked in my teeth…

I went to the first dealership about a week after I got the unit and was literally laughed off the property.

I felt like I had my teeth kicked in.

It was one of the most embarrassing moments of my life. The receptionist refused to let me speak with the GM and the next thing I know I had the service department manager and a sales guy escort me to my vehicle and informed me that if I wasn’t off the premises in 2 minutes they’d be calling the police to escort me.

I got the picture.

The next day I put my big boy britches on and went to another dealership not too far down the road from the prior one.

This experience was very similar to the first with the only difference that the receptionist was very clear that there was no soliciting on the property and informed me to leave immediately before she made any “phone calls”.

I obliged.

Feeling sick to my stomach, I really didn’t know what to do at this point.

I had to change my regiment…my approach wasn’t even getting me in front of a decision maker.

My stomach was knotted. I felt gross. I dropped 4k on a paper weight, I spent another few hundred bucks on shirts, a company logo, cards, etc.

I went back to the drawing board.

I grabbed the yellow pages and began calling dealerships.

After the 4th or 5th call of getting just about the same response, the light bulb began flickering…although it was pretty faint.

I continued to get the response that “we already have a plating company…”.

Blah, blah, blah.

More importantly, they were all part of the “good ‘ol boy club”.

They had been doing business with the same company for years…in some cases 15 years or more.

Marketing using the approach I was using was a dead end.

Again, I had to switch gears.

I had been focusing on larger lots (because I wanted a big business fast, right?).

Big mistake…

BUT…

It was another big stepping stone.

I decided to focus on tiny used car lots.

Car lots that had less than 20 cars in total.

I could feel the difference immediately.

From the moment I walked onto their lot I was either speaking directly with the owner or with his/her relative.

There were no threats being made to get off the lot or the police would be called.

Many of these businesses were brand new or less than a year or two old.

I discovered that although some had been in the industry for years, this was their first car lot. They didn’t have an established rolodex of contacts like the larger dealerships had.

They weren’t part of the “good ‘ol boy club”.

It was a completely different environment.

A step away from greatness…

It didn’t take long for me to get into a good groove.

I was able to offer my services several times over the course of a weekend because there was little to no resistance…

I was able to refine my pitch.

I was able to get respond to their questions and concerns immediately and with confidence.

Over the next couple of weeks after hitting a dozen or so smaller used car lots, I had picked up my first 3 clients.

The best part is that with each client, I would end up doing plating 5-7 vehicles. I’d do the bumpers, chrome trim, emblems and mirrors.

Each vehicle was worth a couple hundred bucks for the completed project so it started adding up pretty quickly.

Here I was, a punk 17 year old kid making $400-$700 a week working less than 15 hours or so at it (only after school and I still had my job at the El Mirage Farmers Market).

At any point in your business building efforts, regardless of the products & services you’re marketing, you’re a step away from greatness.

Just one step.

Don’t over analyze this.

With the home based business stuff I was doing, I had to realize that it’s a lot easier to build when I had prospects chasing me and not the other way around.

With the gold plating business I had to change my approach a couple of times before finally discovering a different angle that proved to be highly effective.

My question to you is this…

What change, what one thing can you do differently starting today that will make a positive impact on your business going forward?

It could be something as basic as tweaking a data capture page and testing a few different versions of it.

Maybe it’s a conference call you have or a webinar…maybe adjust the offer, create a stronger guarantee, throw in a more meaningful bonus, etc.

Let me know your thoughts on this topic and don’t forget to hit the “LIKE” button and “SHARE” it too!

Get out there and do it because YOU REPRESENT GREATNESS.

All the best,

Terry Duff

If you’re like most you love leads…and you really, really love FREE leads.

In this short video I’m going to show you exactly how to generate more leads WITHOUT having any more traffic than you currently do and show you a simple  tip that can throw your conversion rate numbers through the roof.

There’s 2 things I REALLY enjoyed about this.

1.  It’s truly “set and forget” set it up once and walk away.  Literally.

2.  It allows your prospects to find what’s important to them FASTER – which, in turn, also puts money into your pocket faster.

Harun Bahri is one of the best copywriters I know. He’s built numerous 7 figure businesses and has a tremendous understanding of how to create “sequences” that generate cash (fast). It’s likely you’ve never heard of him, but don’t let that fool you. I’m proud to call him a friend and one of the most knowledgeable dudes I know.

Listen in as I Interview Harun Bahri and he shares things like…

1. The 2 most important things that you MUST do PRIOR to writing your data capture page.
2. How he landed a gig working directly with one of the best copywriters in the WORLD.
3. How to build a money-sucking system for your home business (the “how-to” that he explains will shock you).
4. And a whole lot of other nuggets that I know you’ll pick up from this.

Enjoy the Interview!

Learn more about Harun and his business partner Joshua Beistle right here.

If you haven’t “friended” me on Facebook yet, what are ya waiting for?

All the best,

Terry Duff

This blog post a bit long winded…I invite you to kick back, grab a beverage and give this your undivided attention for the next 10 minutes or so.

I’m going to address a “manner”, more like an approach that can be utilized for you to put yourself into profit as quickly as possible – without experiencing information overload or feel like you’re being pulled in 17 different directions.

UNSEXY Alert: Some of this post will contain content that isn’t sexy or glamorous. Just honest, straight forward business building nuggets that I believe you’ll gain from.

Most people that begin a home based business fall into believing 1 of 2 very different categories.

Category #1: They believe they can build their business almost entirely online…from the “get go”.

Category #2: They believe they must do it “in person”, approach strangers, make a list of their warm market, etc.

I don’t believe in either of those approaches – at least not initially anyway.

Building a business revolves around one thing – YOUR SKILL SET. Your ability to not only generate a lead, but to guide that lead through a marketing funnel and bring in a healthy percentage of that data.

This is not an overnight process – it requires practice, training and repetition. The lead doesn’t make the marketer…the marketer makes the lead.

Anyway, the reason I’m sharing this is because there’s a simple, basic and effective approach that will build your skill set and put cash in your pocket as quickly as possible.

Here’s the nuts and bolts…

When someone’s first getting started in a business, put together a prospecting script and presentation call – and purchase “product buyer files”. You can get them for f-r-e-e or worst case, you’ll spend a couple hundred bucks if you can’t get a “test file”.

Now this isn’t sexy – and it’s sure not glamorous, but it does the MOST IMPORTANT thing to you that one should be concerned about…it helps to build your skill set and teaches you one the beginning phases of one of the most important things when it comes to marketing – building your marketing funnel.

Calling these leads isn’t going to make you rich (although you will bring in new associates). It’s designed to confirm the “pillars”, the foundation, of your campaign are dialed-in and proving to be effective, build your skill set and it allows your new associates to immediately plug into a system that will net them results as soon as they start working the system.

Let’s call this phase 2…

Once you’ve confirmed the pillars are dialed in and you’ve made some adjustments (both on your prospecting script to get more “bookings” to your presentation call or webinar and on the presentation itself so you’re maximizing your closing numbers), now I’d recommend starting to generate leads online. At the SAME TIME, head to cj.com or clickbank.com and grab an affiliate product to offer as a funded proposal while you’re building your list.

Side Note: Long term, you’ll want to create your own inexpensive informational product to offer to your list and get affiliates to market your product, but for now, offer someone else’s product so you can start putting money back into your pocket and you don’t have to worry about customer service, processing orders, handling refunds, product creation or any of that stuff).

Start with a super simple data capture page and one source of traffic. That’s it – keep things simple and focus on maximizing conversion rates. The easy part is “ramping up” and scaling once you’ve got a site that’s performing well.

Don’t use a company site or a replicated site – build a data capture page yourself or outsource someone else to do it from guru.com, odesk.com and even checkout places like fiverr.com for some images and graphics. You can get a SWEET looking capture page done these days that looks HOT for less than $30.00.

There’s no reason you can’t be driving traffic to a simple squeeze page and start generating your own leads where the site positions you (not the company, your upline or your products) within the next 24 hours. Again, the real key here is to keep it simple. Throw up a simple data capture page with a headline, a handful of bullet points and the data capture box. Don’t forget to connect this to your autoresponder account.

Initially, focus on just one source of traffic. Once you get proficient at that source (doesn’t matter whether you’re using solo ads, banners, FB Ads, AdWords, articles, etc) begin “branching” out and add one more stream of traffic. Eventually, you’ll have 7 or 8 different forms of traffic (never put all of your eggs in one basket) driving quality visitors to your site 24/7…nonstop.

The 3rd phase in this process is to begin hosting teleconference calls, webinars and AUTOMATING much of your sales process.

This is where things really begin to get FUN. The vast majority of the time when you read an email or watch a video about a guru making hundreds of thousands of dollars in less than a day or in under an hour or two, it’s because they’re working in the phase I’m talking about now.

Let’s call this the “Mega Money Phase”

Sounds kinda cheesy…but that’s really what this part is all about. As you’re building your list of prospects (your database) you can invite them to webinars, teleconferences and make big bucks FAST…think about this…

If you have 100 people on a live webinar that you’re hosting – and you’ve got a solution to a problem that they’ve got, there’s no reason you won’t have 10-20 of your audience purchase what you’ve got.

Well…if they’re signing up into your XYZ business you now just added 10-20 new associates in less than 90 minutes.

Pretty sweet.

During this phase you should be automating some of your business as well. Take advantage of playing back recorded teleconference calls & webinars.

Create your own informational products and let your database know that you’re accepting affiliates for the program. Build a separate database for those that wish to market your informational product(s). You can literally setup an account at clickbank today and be selling your new product in less than 3-4 business days. It’s not a long process, but it does take some elbow grease – the benefit greatly outweighs any downside here. You’ll get a check twice a month from Clickbank…for doing nothing once it’s setup.

This is true “do it once and forget it” style marketing. Set it up and practically forget it…then watch the checks come in like clockwork.

The bottom line here is to always focus on building your skill set. Ask yourself daily, “What’s one thing I can do today to become a better marketer?” There is a very direct relationship between what you’re bringing to the table and the size of your checking account.

It is true….to get to the end of the rainbow we usually have to walk through a whole lot of mud and slop to get there.

Focus on the basics – the pillars of your campaign. As your skill set improves then begin incorporating more advanced techniques into your arsenal. At the same time you should be teaching your team on the basics so they can be progressing as well.

Stop looking for the “perfect” automated solution for hands-off income. It will come through the actions that you take and the systems that you put together. There is no magic button other than through your understanding and application of direct response marketing.

I hope you found this piece informative. This is the same map that I personally use with almost every business that I start – it’s also the same “map” I share with my top clients, many of which are earning nice 6-figure incomes.

Put it to use and let’s have fun!

All the best,

Terry Duff

I’m in the process of “kicking-off” my newest report and to say I’m STOKED would be a huge understatement. This is something I’ve been quietly working on for the past 3 weeks or so.

What makes me giddy is not because of how much I love it, but what I know it’s going to do for you. 20 pages of meat and potatoes…REAL STUFF you can begin using right now to build your empire.

Click on the image (it’s completely f-r-e-e!)

Click Here For Your FREE Report!

Here’s just a couple of things you’ll learn…

1. What we can learn from pro (or even amateur) fisherman (this simple concept will give you a complete paradigm shift as to how you look at your business.

2. Why “traditional” techniques taught to network marketers don’t work for the average distributor.

3. Why opportunity seeker leads are an absolute waste of money – and what you should be looking for.

4. The future of the home-based business industry (hint: these past 3 years or so has been a WILE ride – the next 3 are going to be even WILDER and there’s a killing to be made for those who understand this “shift” that’s just starting to take place).

Here’s the MUST READ report.

5. The only 3 things you need to make it and make it BIG in this industry (and it has nothing to do with goal setting, “dream-boarding” or positive thinking).

6. The single, biggest mistake that most networkers make (and how to avoid it).

7. The IMMENSE power of social media and why you should be making this one of your TOP PRIORITIES…RIGHT NOW.

8. And SO MUCH MORE.

This is a GAME CHANGER.

Oh, and you need to read it from top to bottom.

I have done the UNTHINKABLE and included MY REAL CELL PHONE NUMBER NEAR THE END OF THE REPORT.

I’m not sure what I was thinking, but I do know it’s a great read and you’re going to get a lot out of it.

All the best,

Terry Duff

P.S. I’m REALLY proud of this piece. There was a lot of blood, sweat and tears that went into this thing. Let me know your feedback too after you’ve read it from top to bottom.

It’s about 20 pages long and will take about 25 minutes to really get at the underlying message it contains. Close your office door, shut down your cell phone, turn off your IM and let’s do this!

If you ever find yourself hitting a brick wall and not sure what action steps to take right now to take your business to the next level, this message is specifically for you. Businesses are built as the direct result of various actions being completed.

Today, I have a quick exercise that will allow you to “SEE” your business with clarity and provide yourself with “results in advance”.

They don’t get built by “vision boards” (although I’m a fan of this concept – it doesn’t build a business).

They don’t get built by having “I’m going to do ___________” type of conversations.

They don’t get built by being involved in mastermind groups (although I’m a huge fan of mm groups).

They don’t get built by running all over town buying others lunch or a cappuccino.

They get built by taking action. Almost sounds too simple, but this brings up a whole new issue…

If you have 15 ideas, how do you know where to turn first – what becomes top priority?

I have a very simple exercise today that will help break down these barriers…

Grab a sheet of paper and a pen.

Write out the items that you know you need to get done for your business. The items that “you know that you know must get done”.

Then take this list and put the items in a priority sequence that you believe makes the most sense.

Then ask yourself, “Which of these activities either create income or are “money activities” that are required to generate income?”

This is where some miss the boat. Just because we’re moving and shaking, it doesn’t mean we’re involved in “revenue creating activities”. Because of this, our “action list” is often missing some critical pieces.

Here’s 2 examples of what I mean…

If I spend the first 2 hours of my day cleaning my office – I’ve just committed two hours of non-revenue creating time. I took my most productive time of day (for me it’s in the AM hours, typically between 6 and 10 that I get 70% or more of my “money” work completed) and essentially threw it away.

I’m not saying don’t clean your office. I’m saying don’t let that task distract or take away from your “money hours”. If you’re most productive time of day is also in the AM, do your “non revenue” creating activities in the evening or late afternoon. If your “money time” is in the evening, then clean your office in the AM.

Generating leads are at the core of your business – this is a BIG TIME “money activity” because the more leads you have, the more relationships that you have…this leads to more money in your bank account.

Very basic concept, but I run my entire business based upon simplicity.

Look at your daily activities and ask yourself, “Which of these are revenue generators and which ones are time-eaters that don’t lead to money coming in the door?”

The items that bring you money should be at the top of that list. Whether it’s writing an ebook for a funded proposal, maybe it’s a data capture page for lead generation purposes, maybe it’s to follow up on some leads – these are all actions that will lead to money in the bank.

Here’s another thing I want you to pay close attention to…

Are you doing items that you truly enjoy or are good at?

If someone takes a week to learn the latest graphics program or HTML editor, they’re wasting precious time. Hit places like odesk.com, guru.com or fiverr.com. Don’t spend time in areas where for $10 or $20 bucks you can get a one of a kind data capture page, graphics, logo, etc – where are your true passions?

This should be your focus.

What are your “easter eggs”

Identify the things you’re really good at AND the items you enjoy.

Yeah, there’s still going to be things that must get done that you can’t stand doing, but it makes running a business 10 TIMES EASIER AND MORE ENJOYABLE WHEN WE TRULY DIG WHAT WE’RE DOING.

Evaluate your list from a different perspective. Do you have “money items” first?

Think about the core of your system…what’s necessary right now to begin generating results?

Is there a data capture page?

Is there 5-7 follow up emails to at least get things started?

Have you identified the traffic source you’ll be starting with (ie; articles, video distribution, blogging, PPC, etc)?

Do you have an affiliate program lined up that you can incorporate immediately to help offset some of your lead cost that can be setup on autopilot?

Do you have a free teleconference line or webinar company where you can begin hosting calls/webinars as you’re building your list of prospects?

You get the idea – these are all “money items”.

Realistically, if one really wanted to hammer out a campaign and begin putting money in their pocket quickly, they could create the entire foundation of a business over a single weekend and start generating revenues within a couple of days.

Literally.

Many times, we have our priorities backwards. Not intentionally, often, we just don’t know the most effective way to start. Back in the early 90′s I would spend hours and hours looking in home business magazines, scouring the web and all sorts of different “stuff”, but it wasn’t making me money.

I truly believed that because I was “doing something” I was at least heading in the right direction. Not at all. I was wasting time – because I didn’t know any better. I didn’t know what steps to take. I didn’t have a roadmap to guide me.

I live my life by a simple concept and I’ll share it with you right now…

Doing something, even in the wrong direction, is far superior than doing nothing.

It’s simple and the message is strong. DO SOMETHING.

There is no “perfect business” or marketing system. It doesn’t exist. That’s why it’s important to make tweaks, adjust and continue testing – it will never be perfect.

The important thing is to get out there, shake a leg and let’s do this! There’s nothing holding you back from creating a 6 or even a 7 figure business from the comfort of your home.

If there’s one thing that I believe can give you an edge over anything else out there…

It’s to never stop studying. Never stop learning. Never stop applying.

There are a lot of good marketers out there – study them. I’d love to say that I’m the only list you’re on, but I know that isn’t accurate…

And that’s a good thing.

Follow those who bring you insights, provide clarity into your business or create value in one way or another.

I hope, if nothing else, this email provided a sense of clarity for you. To help you better understand the importance of prioritizing your “to do” list and what areas should you be focused on right now.

The good news here is that all of this comes down to making a choice. Those who “get it” and understand the relevance of making this choice will be the ones up on stage and those who consistently generate hefty commission checks.

Those who don’t get it or who choose not to make the “choice” will be the ones pointing the finger and holding others accountable why they “couldn’t” make any money.

Make the choice and commit to it. Create your “money list” of activities, prioritize it appropriately and let’s put the plan of attack in motion.

All the best,

Terry Duff

P.S. If you need a source of ENDLESS leads, you need to check this out. It’s a brain-dead process that’s SUPER easy and I’m practically giving it away.

How To Overcome Information Overload And Build Your Team With Laser Beam Precision…

One of the biggest problems facing many networkers, especially newbies, is the gobs of information out there- ultimately it can create massive confusion.

Maybe you can relate.

For me, it created paralysis. I had all sorts of information at my fingertips, but I didn’t know where to begin, what to start off with or how to prioritize my business building activities.

ALWAYS start off with activities that are most likely to put money back into your pocket in the fastest manner.

1. Identify exactly who is your target audience – what are they in search of? Understand their wants, needs, desires. What keeps them up at night?

2. From that information, create a presentation call or a webinar. Discuss the key points of how your products can help them overcome the problems that relate to what they’re looking for. If a key benefit of your product is helping those with weight loss, talk about obesity statistics, share your personal experiences on the matter or experiences that others who are close to you have gone through, discuss value and benefit of the products – and how they can genuinely help the end user. If you have testimonials, include 3-4 of them after you’ve discussed the products. Talk about the opportunity near the end…for no more than 20% of the entire presentation.

3. Create a prospecting script that leads with the product (in this case, I might use something like, “If I can show you how to return to your high school weight without counting calories or spending 8 hours a day in the gym, would that be worth 25 minute of your time to find out how to make that happen?” Test a handful of different interest getting questions – see which one pulls the best results for you.

4. Pick up some “product buyer” files – look for people who have already spent money purchasing another weight loss product or program. There’s buyer’s out there for practically every product under the sun. These leads are extremely innexpensive (usually less than .25 cents a record). This is a great way to get the marbles out of your mouth, build your skill set and put some cash back into your pocket. It’s also an extremely scalable system to incorporate for your new biz builders coming on board.

I spend quite a bit of time in “Endless Leads” discussing product buyer files, how they work and where to get ‘em.

5. Once those “pillars” have been completed and tested then I would focus on establishing an internet presence.

A few things to keep in mind…

1. The lead doesn’t make the marketer, the marketer makes the lead.

2. Keep it simple. Don’t over-complicate tasks.

3. Take one step at a time and don’t move on from one project until the prior has been completed.

4. What I teach is completely against the grain compared to many others out there. Lead with the product and close with the opportunity. After building a different teams using this methodology I discovered my retention rates went through the roof and I ended up with the same percentage of business builders. It was win all the way around.

5. Test EVERYTHING about your campaign. A handful of interest getting questions in your prospecting script, 4-5 different versions of your presentation call or webinar, etc.

6. Most importantly, HAVE FUN! If we’re not having fun what are we doing, right?

7. The most important thing you’re looking for initially is to build your skill set. You don’t trade dollars for wealth, you trade skill & value that you’re bringing to the table for wealth. Read that again – there’s a big difference between the 2 thoughts.

I hope you’ve enjoyed these key points. Although it almost sounds too simple, the more step-by-step approach that you can take with your business building efforts, the faster things will come together.

Ignore the “noise” and distractions. Turn off your email, shut down the cell phone, close your office door – it’s time to get to work.

All the best,

Terry Duff

The most powerful way of building your business is through the power of leveraging. That’s one of the things that makes this industry as great as it is. You can have associates out there working in other states, in other countries or right in your backyard, all while you’re out playing golf or hanging out with the munchkins.

When one learns the immense power of leveraging, they really have just given themselves the ability to write their own check. That’s the power of leveraging yourself properly.

However, it doesn’t work like most people think it does. Most believe they go out there and recruit several business builders and they can sorta kick back and rake in the checks. Not true. The real key to making the power of leverage work in your business is to allow your current & future leaders to trust you and trust your every move.

One of the best ways I found that’s extremely effective is to openly be a guinea pig for myself and my team. It didn’t take long for them to realize that If I was putting my own wallet and time on the line, I had their best interests at heart.

They were confident I was watching out for what they needed…over time, this created an intense bond between my team builders and myself. I was the one who tested postcards, new websites, new sizzle messages…anything my team needed – I wanted to either lead the testing “crew” or be the testing crew myself.

When my team members needed something done, they called me. They knew that if it could get done, I was the most productive call they could make to make things happen.

I take a lot of pride in knowing that. It’s not something you should take for granted. Having such a meaningful leadership role is earned and should not be taken lightly.

It was a great way to put myself out on the front line and it really created a sense of trust and a bond between my associates and myself. Not only did I tell them that I’ve got their back, but I was showing it with my actions.

At the end of the day, mastering this allowed me to build a team of 1251 new associates in under 10 months in one organization and develop a 7-figure business in a completely different team.

That’s powerful.

When you can train a handful of others to do exactly what you’re doing or what you’ve done, you’ll create more loyalty, trust and dollars in your bank account than you know what to do with. Become a respected leader because your team counts on you – bringing leadership abilities to the table is priceless. Essentially, it’s your mission to make yourself irreplaceable. This is the best way I know of to make that happen.

Thoughts & comments? Let me know what you’re thinking below.

Terry Duff

Have you noticed all the hype coming through your inbox over the past several months?

I have and I think it’s pretty ridiculous. It seems like every few days we’re getting hit with latest biz-wang software that makes you piles of cash in your sleep, the best “new” way of spinning your articles and content and all sorts of crazy other stuff.

Most of the time they actually cause more HARM than good – cuz you spend time going through it only to find out you’ve wasted a bunch of your valuable time.

I’m going to share something you already know…

Your success is NOT defined by you buying the “latest and greatest” product that comes out of the pipeline.

Go back through the emails you’ve received over the past 2 weeks and identify the ones that provide you with value – the ones that helped you in one way or another.

Every few months I go through this same process. Right now I’m on around 20-25 different newsletters – by this time on Friday, I’ll have narrowed that down to a handful.

Success is about the choices you make and your ability to stick with them. It’s not about buying everything you see. That’s a GREAT way to get distracted. Distraction = nothing productive gets done.

I rarely sell products as an affiliate (I recently did a promo for Marlon Sanders – and I’m happy to associate my name with his products)…and when I do…the product must contain MASSIVE value. It makes no sense to put your name on a product for a few bucks short term – it’ll come back and bite you in the tail.

I don’t care about short term gain – it’s not a sustainable business model nor a productive way to build a business.

ALWAYS provide your list with meaningful, actionable content – not hype or opinion. When you focus on giving your list massive value, they’ll buy your stuff.

It doesn’t matter what market you’re in or what you’re promoting. When you run a good, clean business you’re building your reputation which is the single, most important asset that your business possesses.

If that gets destroyed, it’s VERY difficult to rebuild.

One way to take action QUICKLY: Find others in your same niche market, follow their content, pickup 2-3 of their products, devour them and study everything you can about this person.

Assuming they meet your criteria as one who’s credible, shares worthy content, has a loyal following and runs a solid business, shoot this person an email or call them and BEGIN the process of creating a relationship with him/her.

Ultimately, you’re looking for a long term relationship (over time, you’d like to have a handful of these, but start with one) to share lists, host webinars, market the other person’s products, etc.

You get the idea.

JV’s and sharing resources are the FASTEST way of creating a following and getting a name (and a following) for yourself.

This starts with relationship building. It’s the single fastest way I know of to generate A FLOOD of leads quickly. This can lead to JV’s, other solid relationships (people they introduce you to) and all sorts of cool things.

In closing, get rid of the distractions in your life. They’re draining, nonproductive uses of your time and ultimately slow down the process of you becoming successful.

Within the next 48 hours, reach out to 3 people in your niche market who you can start the process of building a relationship with. You may get zero responses…that’s OK…keep moving along. You may have to reach out to 10 different people to get 1-2 favorable responses.

The most important thing…GET THE BALL MOVING.

Submit a comment on their blog, try emailing them if they list a number on their website or blog, call them if they have a contact number…if not, go to whois.sc and plug their domain in – call the number it lists, send them a HAND WRITTEN snail mail letter to get their attention. There’s lots of ways to get their attention…”just do it”.

Anyway, I wanted to get these 2 points off my chest. I hope you found this useful.

Keep rockin’.

Terry Duff