Following the leader is costing you a living (and your sanity)

I always find it interesting watching and observing entrepreneurs who are afraid to be themselves – especially in the online world.  The unfortunate reality is that it’s costing them (and possibly you) the ability to earn a substantial living.

Here’s what I mean…

If you’re not being authentic you will fail.  It’s as simple as that.

Being you is a essential.  You’ll have a different audience that jives with you and vise versa.  Your personality is what builds an audience.  Who you are and your ability to be yourself online is what separates you from other marketers in your niche.

Having the “I’m not going to be real” mentality I believe is caused, at least in part, by a lot of the promotions and marketing that we’re exposed to online.  We see the “one click riches” software, how to make a killing on an ebay program that was outdated years before the product ever came online and a constant exposure to  programs that teach us how to get rich in our undies while eating donuts at 2 o’clock in the afternoon watching Jerry Springer reruns.

The only way for you to be successful is by being you.

…and only being you.

That doesn’t mean we shouldn’t be relentlessly focused on improving our self and developing our skills…

It has nothing to do with that.

It means to put your personality on everything your audience is exposed to.  With the emails you send, the blog posts you create, your Facebook posts, the products you offer – every aspect of your business and how you’re branding yourself in the market place should revolve around “centering” and being true to the person you are.

One of my personal friends and long time mentors is Marlon Sanders.  He’s an AWESOME example of watching someone who’s truly himself…when I chat with him over the phone or on skype or read a sales letter he wrote one thing is always consistent…

He never changes.

He’s always upbeat, happy to help and utterly hilarious to listen to and observe.

He is Marlon and only Marlon can be Marlon.

For those that know me know that I’m naturally an introvert, generally pretty quiet and have no problems sitting quietly at a marketing convention in the back of the room without saying a peep.

I would be totally content with having a desk stashed away in some mountain, hundreds of miles away from civilization…as long as I had an internet connection I’d be cool.  Actually, I’d be pretty happy.

In all you do, be yourself.

And don’t be ashamed.  Be proud.

There’s no success formula that says you have to be “this way” or “that way” that’s going to determine how well you do as a business owner.

There are a couple ingredients that need to be followed regardless of your personality…

1.  Be authentic

2.  Be passionate – not just about what you’re offering and promoting, but passionate about seeing your customers/clients get results from your offers

3.  Work your tail off and never stop

Some of the best and brightest marketers I know are quiet and to themselves.  On the other hand, some are loud and always talking.  Regardless of your personality style, you’re going to build an audience that relates to you, appreciates you and jives with what you’re sharing as well as how you’re sharing it.  There is no right or wrong other than be YOU.

With that said, every successful marketer I know meets all 3 of the above criteria.  I believe the reason that so many come and go like a revolving door in our community is because they didn’t consistently practice one or more of the above items.

You are a capable and gifted person.

Let YOU shine and spread the internal magic you possess to make the world a better place.

The reality is that whether you know it or not, you can do anything you set out to.

Only if…

You are you.

I’d love to hear your thoughts/comments on this topic – let me know what you think.  Drop me a note below.

Here’s to you being you.

All the best,

Terry Duff

One Of My Favorite Lead Generation Techniques (and it’s SUPER EASY!)

One of my favorite lead generation techniques is a concept I call “keyword sniping”.

It’s easy to implement, it’s dirt cheap (the price of a domain name) and it’s highly scalable.

Here’s how it works…

1. Go to google.com and type in “google free keyword tool”.  This will pull up the Google Keyword Tool (it’s completely free).

2. In the keyword generator box I’ll type in a handful of keyword phrases that relate to my niche market. For example, If I’m working on getting leads for a weight loss campaign I’ll type in words like; how to lose weight, safe way to lose weight, fast way to lose weight, etc.

You get the idea.

They’ll give you dozens or often hundreds of keyword phrases for your market.

3. Sort the “Monthly Global Searches” column from smallest to largest. This will tell you how many times that phrase is searched every month. Ideally, you’re looking for phrases here with at least 500 monthly searches (caution: the more searches the more intense the competition will be).

4. Take several of the keywords that have at least 500 monthly searches and do a search for the actual keyword at google.com, but put the keyword phrase in quotations. This will tell you the number of competing sites that you’re up against. You want this number to be less than 40,000. We’re going after the low hanging fruit.

5. Once you have a few keyword phrases that meet your criteria, then you’ll head over to godaddy or hostgator and register the domain of that exact keyword phrase. Always try to get a “.com”.

6. Build out a data capture page using the free site builder at your registrar or use a free site builder like the one at blinkweb.com. It’s quick and easy to use. And it’s free.

7. Optimize the page for 2-3% keyword density. If you have 300 words on the page, have your exact keyword phrase in the message 6-9 times and make sure it’s in the title tag, description tag and in a headline on the page as well.

Here’s some examples of this process in action…

Go to google.com and search for “how to recruit mlm ” (without the quotations). This is a domain for a niche that I operate in. You’ll see the domain www.howtorecruitmlm.com on #6 (of organic results) of page 1 on google. . This domain alone gets me 5-7 leads a month. My only cost is the domain which is about $10.00 a year. So, yearly I get about 70 leads from this one domain and it cost me 10 bucks. You can do the math….it’s dirt cheap on a per lead basis. For this domain I’m spending less than .15 cents per lead!

You can check out the same process for another phrase “how to build downline” (without quotes). This phrase is the number 1 search result in Google.

Another example of this process in action is do a search for “mlm training material”. This is #7 on page 1 in Google.

You can do the same with just a couple hours of “work”!

I use this same process in the handful of niche markets that I operate in. There’s always low hanging fruit just waiting for you.

8. Here’s where we put the process on steroids.

Just registering the domain name as the keyword phrase will get you some traffic…but that’s not enough. Now we want to get 3-5 articles and submit them to ezinearticles.com, goarticles.com and articlesbase.com.

Have a link in the article and one more in the resource box that points to your new data capture page. If you prefer, you can also write press releases and submit them to the free online directories…you’re looking for incoming links here.

That’s it!

Remember you’re going after the low hanging fruit here – don’t over-complicate this process. If every domain you generated made you just 5 leads a month…what would happen if you had 20 domains doing the same thing?

If you enjoyed this quick lead generation tip, hit the like or share button below and don’t forget to post a comment and let me know your thoughts!

All the best,

Terry Duff

Stepping stones to greatness & getting my teeth kicked in…

If I had a nickel for every time I heard someone say, “I’m done…this just isn’t working”, I’d be on the Forbes 100 richest people of the world list.

The reality is that most people quit when they’re on the verge of greatness.

They don’t know it, but they were on the 1 yard line…mere feet from scoring.

What they didn’t realize was that all of the failures they experienced were actually bringing them one step closer to greatness. All the failed closing attempts, the squeeze page converting at a paltry 5%, the autoresponder emails that didn’t flow or read well…

They all served a very important purpose.

Deep down within you, those set backs were actually making you piles…thick piles of sweat equity. The gains just haven’t been recognized yet.

“Delayed sweat equity”.

My first 5 or 6 years as an “entrepreneur” I thought I was doing everything “right”. I was promoting and advertising my business like there was no tomorrow. After school got out I’d head to my job at the El Mirage Farmer’s Market and trim produce and make sure the shelves were fully stocked. After I was off for the day and all day on the weekends, I’d go pass out fliers, talk to strangers and a lot of other traditional stuff.

I didn’t realize it at the time, but I was paying myself huge dividends…the only problem was that it would take years for them to be recognized.

It was a stepping stone. Nothing more, nothing less.

I was growing.

I was gaining incredibly powerful knowledge (that didn’t make much sense at the time, but it certainly did later).

More sweat equity.

The dividends were accumulating…they just hadn’t been “recognized”…yet.

Getting My Teeth Kicked In…Again

During my senior year of High School I purchased a gold plating machine. I think I spent about $4,000.00 on it and it was practically every dime I had to my name.

The unit I bought (which are A LOT cheaper these days) looked very close to this one.

Gold Plating Machine (similar to the one I bough for 4k)

The company made it sound so easy.

Their business building “instructional manual” was a 42 page paperback “book”.

That should have everything I need to be successful, right?

I was off to the races.

All I had to do was hand out business cards, go to the local car shows and hit up dealerships and I’d be making like 70k a year.

Easy, right?

Hold your horses…

I knew nothing about running a successful business.

I knew nothing about creating a “presence” and differentiating myself at the trade shows and when it came to pitching dealerships…that was pretty interesting.

For the first week after I got my machine I spent quite a bit of time playing with it and getting to know exactly how it worked. The name of the business was “Royal Plating” and my tag line was “Plating Fit For A King”. I had a few shirts made up, got the business cards done and had my logo professional done.

I was in business and I was destined for success.

BOOM!

It’s all so easy, right?

Kicked in my teeth…

I went to the first dealership about a week after I got the unit and was literally laughed off the property.

I felt like I had my teeth kicked in.

It was one of the most embarrassing moments of my life. The receptionist refused to let me speak with the GM and the next thing I know I had the service department manager and a sales guy escort me to my vehicle and informed me that if I wasn’t off the premises in 2 minutes they’d be calling the police to escort me.

I got the picture.

The next day I put my big boy britches on and went to another dealership not too far down the road from the prior one.

This experience was very similar to the first with the only difference that the receptionist was very clear that there was no soliciting on the property and informed me to leave immediately before she made any “phone calls”.

I obliged.

Feeling sick to my stomach, I really didn’t know what to do at this point.

I had to change my regiment…my approach wasn’t even getting me in front of a decision maker.

My stomach was knotted. I felt gross. I dropped 4k on a paper weight, I spent another few hundred bucks on shirts, a company logo, cards, etc.

I went back to the drawing board.

I grabbed the yellow pages and began calling dealerships.

After the 4th or 5th call of getting just about the same response, the light bulb began flickering…although it was pretty faint.

I continued to get the response that “we already have a plating company…”.

Blah, blah, blah.

More importantly, they were all part of the “good ‘ol boy club”.

They had been doing business with the same company for years…in some cases 15 years or more.

Marketing using the approach I was using was a dead end.

Again, I had to switch gears.

I had been focusing on larger lots (because I wanted a big business fast, right?).

Big mistake…

BUT…

It was another big stepping stone.

I decided to focus on tiny used car lots.

Car lots that had less than 20 cars in total.

I could feel the difference immediately.

From the moment I walked onto their lot I was either speaking directly with the owner or with his/her relative.

There were no threats being made to get off the lot or the police would be called.

Many of these businesses were brand new or less than a year or two old.

I discovered that although some had been in the industry for years, this was their first car lot. They didn’t have an established rolodex of contacts like the larger dealerships had.

They weren’t part of the “good ‘ol boy club”.

It was a completely different environment.

A step away from greatness…

It didn’t take long for me to get into a good groove.

I was able to offer my services several times over the course of a weekend because there was little to no resistance…

I was able to refine my pitch.

I was able to get respond to their questions and concerns immediately and with confidence.

Over the next couple of weeks after hitting a dozen or so smaller used car lots, I had picked up my first 3 clients.

The best part is that with each client, I would end up doing plating 5-7 vehicles. I’d do the bumpers, chrome trim, emblems and mirrors.

Each vehicle was worth a couple hundred bucks for the completed project so it started adding up pretty quickly.

Here I was, a punk 17 year old kid making $400-$700 a week working less than 15 hours or so at it (only after school and I still had my job at the El Mirage Farmers Market).

At any point in your business building efforts, regardless of the products & services you’re marketing, you’re a step away from greatness.

Just one step.

Don’t over analyze this.

With the home based business stuff I was doing, I had to realize that it’s a lot easier to build when I had prospects chasing me and not the other way around.

With the gold plating business I had to change my approach a couple of times before finally discovering a different angle that proved to be highly effective.

My question to you is this…

What change, what one thing can you do differently starting today that will make a positive impact on your business going forward?

It could be something as basic as tweaking a data capture page and testing a few different versions of it.

Maybe it’s a conference call you have or a webinar…maybe adjust the offer, create a stronger guarantee, throw in a more meaningful bonus, etc.

Let me know your thoughts on this topic and don’t forget to hit the “LIKE” button and “SHARE” it too!

Get out there and do it because YOU REPRESENT GREATNESS.

All the best,

Terry Duff

Recapping The 2012 WMS Boot Camp And
A One-Time Opportunity To Join The “Interest
List” For The Next Event…

Wow…

All I can say is what an intense 2 days with an incredibly awesome group of people.

As many of you know, the 2012 Boot Camp was just completed.  It took place over 2/24/12 and 2/25/12.  I’m completely humbled to be able to work with such amazing people.

I limited the event to just 7 individuals to ensure it was intimate and each attendee received at least 60 minutes of private coaching/advice based upon where their business was at and the specific struggles they were experiencing.

The key to pulling off an event like this is the size. By only allowing 7 participants, we’re working closely together and we’re able to focus on your specific needs with laser beam precision.

A quick “THANK YOU” to:  Barbara Harrington, Rosie Bittner, Annette Silvernale, Wade Byrd, Annette Caballero, Robbie Gonzalez and George Weatherly.  It was an awesome group of people and why the event was second to none.

On top of all the super cool attendees and the fact that we held it to a very small number, there were 4 lecture sessions where I discussed the 2 biggest issues that are plaguing our industry today…

1.  Now money – The #1 biggest problem with networkers is not putting money into their pocket fast enough once they get involved with a company.

2.  Leads – there’s been an epidemic in the industry over the past 2 years for getting enough good, quality leads.  Well, that’s why I spend 20+ hours a week in my little marketing laboratory discovering what works and what doesn’t.  At the Boot Camp I shared specific traffic resources that I use to generate thousands of leads in under 24 hours – I’ve never shared this before (and won’t be until the next Boot Camp, but I’ll be adding to the list as well).

These traffic sources alone were worth at least 3 or 4 times the event…just in this lecture itself.

I was so serious about this not leaking and getting out that the attendees had to agree not to share this “secret list” as well.

Needless to say, it was an intense and absolutely phenomenal 2 days of laughing, learning and being completely immersed into taking each business in attendance to the next level.

Here’s a few images from the event…

Here’s some of the feedback from the attendees…

The feedback speaks for itself.

Attendees were stoked and everyone had a great time.  To boot, it was about 80 degrees each day in Phoenix, Arizona!

The next event will be absolutely phenomenal as well.  I’m not sure on the exact dates yet, but it will likely be October or early November of this year…if not, it will be early 2013.

To hear about the next Boot Camp ahead of everyone else, learn what I’ll be teaching at it and all the details, make sure you submit your details below to get on the “Waiting List”.

2 Marketing Lessons That Changed My
Business And Can Change Yours Too!

When it comes to our marketing campaigns far too often do I see folks forgetting the bigger picture as to what’s REALLY important to start putting money back into their pocket.

They often get tied up into thinking, “They can’t start until they get their computer fixed” or they can’t get moving, “Until they have a bigger monitor…”.

You get the idea.

There’s 2 things that need to be really clear if you’re doing what you’re doing to make money…

1.  Understand the activities that put money in your pocket.

In 1993 I had my first taste as being an entrepreneur.  Looking back I can laugh at myself quite a bit with some of the choices I made.

…but as you’ll see in this blog post, those choices were pivotal for my growth and development as an entrepreneur.

Here’s the short list…

==> I personally paid for several auto ships thinking this new business builder was going to catapult me into a six figure earner.

Didn’t happen, when others don’t pay for something they quickly become disassociated with it – why is it that when our government gives “hand outs” most American (even outside of the US) consumers get pretty pissed…but when we do it it’s OK?  Handouts aren’t OK.

==>  I had t-shirts made, fliers, business cards, etc.  I thought If I just had all of this “marketing” stuff done, I’d enroll new associates and builders a lot easier.

Lesson:  Fliers and t-shirts have nothing to do with effective marketing.

==>  Hanging out at malls, swap meets & big parking lots.

There’s a lot of ways of building a business – for me, it had nothing to do with convincing others and pulling teeth.

Even on occasion where I would bring someone into my team as a result of talking to strangers, they came and went pretty quickly.

The lesson I learned was talk to people and share your message with folks that WANT to hear it.  Pretty simple marketing rule to live by, but we often forget about the basics.

If you want to make money as an entrepreneur, your choices and decisions should steer you towards activities that make you money.

Things like…

Building your list.

Creating a community with your list.

Sharing cool content and value.

Hosting conference calls or webinars.

Those are a few things lead to money in the bank account.

These are revenue creating activities.  And that’s exactly what they do…

We’re often so tied up into technology or Apple’s latest gadget we forget about the absolute essentials and how few things we really NEED to have.

Ever feel like you’re juggling 37 different projects at the same time?

It’s OK to focus on several things (entrepreneurs don’t have much of a choice if they want to succeed), but the reality is that one should be focusing on the activities that will put money back in their pocket.

For less than $20 bucks someone can get the items I mentioned above.

Grab a domain name.

Grab a trial over at aweber.com.

Host teleconference calls at freeconferencing.com

Host webinars at anymeeting.com.

One of the most important lessons I’ve learned over the years is that it’s not about who has the biggest bank account…it’s about how resourceful someone is.

When you want it bad enough you’ll figure out a way to make it happen – even without spending a bunch of money.

People typically show you how bad they want something by how they spend their time.  If someone says they’re looking to make an extra $500 bucks a month and they’re willing to do “whatever” it takes to make it happen…but they spend 3 hours a night in front of the TV, their actions are telling you what’s really important to them.

How many times have you seen various situations just like this?  It happens all the time – someone tells you about their woes and struggles…meanwhile, they’re extremely busy figuring out what who they’re going to be hanging out with this weekend or cleaning their office (which doesn’t pay the bills – I don’t care how clean the office is).

Lesson:  Don’t always listen to what your prospects tell you – ALWAYS LISTEN to their choices and actions.

The most effective marketers and closers on the planet aren’t always great speakers, but they are phenomenal “listeners”.

You don’t have to spend big bucks to get your campaign moving, but you need to focus on revenue creating activities and not things that piddle away time.

And…

2.  Marketing is not about a single event…it’s about a series of events.

Here’s what I mean…

Sunday was one of the best Super Bowl games in recent history.  Regardless of the score, it was great to watch 2 football icons battle back and forth…not wavering an inch and refusing their opponent to take the upper hand.

Whether you were rootin’ for Manning or Brady you likely really enjoyed the respectful rivalry between the 2 organizations and had respect for both clubs…as they marched up and down the field like warriors on a battle field.

It was intense.

Every play counted.

Every throw meant something.

Every running play was meaningful.

Even the smallest mistake could make or break the game and decide who would go home victorious and who would go home thinking about what they should have done better.

It wasn’t a single play or a series of down’s that determined the winner and loser yesterday.  It was the development of skill that took several months….and even years to watch the culmination that came together in a 3 hour tug-a-war battle televised in front of  hundreds of millions of people.

Marketing is not about a single play either.

Marketing is not about a series of downs.

Marketing is not about one pass or one run.

It’s about never stopping.

It’s about commitment.

It’s about telling the “nay-sayers” to take  hike and get out of your way.

It’s about continuing your mission.

Truth be told, it’s your actions and choices that you’re making today that can dictate where your business will be next year.

Don’t worry about messing up and making mistakes.  They will happen.  If you’re working towards your goals hard enough they’ll take place even more frequently.

Don’t worry about the fumble.

Don’t worry about a pass getting blocked down by a lineman.

Don’t worry about getting sacked.

Focus on the bigger picture. 

It’s the battles you lose that lead to winning in the long run.

What are you doing today…right now that will pave the way for a better tomorrow?

If you’re like most you love leads…and you really, really love FREE leads.

In this short video I’m going to show you exactly how to generate more leads WITHOUT having any more traffic than you currently do and show you a simple  tip that can throw your conversion rate numbers through the roof.

There’s 2 things I REALLY enjoyed about this.

1.  It’s truly “set and forget” set it up once and walk away.  Literally.

2.  It allows your prospects to find what’s important to them FASTER – which, in turn, also puts money into your pocket faster.

Looking Back And Reflecting On 2011.

It truly is amazing how quickly time flies – it seems like just yesterday I was popping the chardonnay and toasting to 2011.

I wanted to take a few minutes and reflect on events that have taken place over the past 12 months or so.  This is the time of year where one should be evaluating and analyzing the events that have taken place and dump certain projects…ramp up others and create new ideas and new visions going forward.

There were A LOT of major events that took place – both personally and professionally.  In this post, I’ll be sharing some of the good as well as the ugly – I’m hoping that you’ll take a moment as well and write a comment and share some of the things that took place in your world.

I’ll begin by discussing some of the highlights of 2011 and accomplishments that I’m really proud of – then I’ll discuss some of the “not so pretty” things that took place.

1.  The creation of Winning Marketing Solutions, LLC.  This is the single, biggest event that’s taken place in my professional life since 2003 or so.  I had to escape my “comfort zone” and make some life changing decisions.  It was time for me to step up.  By no means was this an easy choice.  I left an extremely successful business partnership that was in place for 8+ years.  This is something I had been pondering for several months.  For growth to take place one needs to take a leap – that’s what I did.  I have no regrets – it’s been a wild and crazy fun ride with a tremendous amount of self-discovery that’s taken place along the way.

2.  I began heavily testing direct mail for lead generation in June of 2009 after not using snail mail much for the 2-3 prior years.  2011 was the year where I consinstently had mail pieces pulling positive results.  Direct mail is not an easy game and it takes a fairly hefty testing budget so you can be putting mail on the street weekly or at least a couple of times a month.  As with anything, more tests = faster results.  This is now one of the “staples” for consistent & quality leads for WMS.  A long the way, I had my teeth kicked in quite a few times and lost tens of thousands of dollars before getting it to where it’s at now – consistently profitable.  The mission for this entire testing process was to be able to share what’s working and what isn’t in the direct mail world with clients.  In one of our advanced training classes I shared the exact process I use from top to bottom back in October, 2011.  You’ll see me continuing to share this with students 2-3 times a year going forward.

Personally, I believe direct mail will be one of the big frontiers for lead generation as well as customer acquisition and selling higher tier products going forward.  The concept is nothing new, but I strayed away from it for a few years because “the gettin’ was good” with online sources.  As the online world changed, I needed to adjust and modify my approach.

3.  Completely restructured the affiliate program for our digital product line.  This was a monstrous project that took about 3 months to complete – and then another month for testing and tweaking.  Currently, we have 3 digital products that comprise the newly restructured Partner Program – How To Become A Recruiting Machine, Lead Tsunami and Endless Leads.  I moved these products to the Nanacast platform to increase the amount of flexibility and professionalism associated with the program.  Now, partners can get their swipe emails, banners and other marketing materials directly in their admin area.  It’s a pretty slick system – from a value standpoint, I couldn’t beat it.  I shopped the market extensively and almost went with Infusionsoft, but after speaking with a handful of companies that use it – I realized that from a technology standpoint, I’d need to spend a boat load of moolah with custom programming and would need to hire someone for the setup process as well as adjusting it periodicically to meet the needs of WMS.

With Nanacast, I can now also payout any commissions that I want to – currently, the payout for each product is 100%.  At some point this will likely be increased.  My goal is not to compete with other affiliate programs – it’s to CRUSH them by providing superior products and a commission structure that’s second to none for those wishing to share it.

4.  One of the areas I’m most proud of is my growth and development.  Not just in my business life but also my personal world as well.  By nature I’m a big time workaholic – this year was the first time for me ever as an adult to really take a step back and assess this area of my life.  What are little things for most (coaching Jaiden’s soccer team, taking weekend family trips, working very little on the weekends, etc) are a big deal for me and have been challenging for me to do in the past.  I’ve realigned my priorities – yeah, I still put in 60+ hours a week because I have fun and love what I do, but I’ve made family time more of a priority.

I think we’ve taken more trips to the lake, the desert for motorcyle action, up north, etc. this year than in all of the prior 3 combined.

My knowledge from a marketing stand point has also ballooned in 2011.  I’ve learned to create more complex marketing systems and funnels than ever before – yet break them down at the same time to be simple that anyone can implement and understand the “what” and “why” behind what they’re doing.

oK, so I’ve addressed a few of the things I’m proud of that have taken place this year, now let’s switch gears and talk about some things that didn’t go my way…

THE NOT SO PRETTY OF 2011.

1.  Here comes a bit of a rant…and something that’s effected everyone in our community.  The biggest issue the home based business community as a whole experienced during 2011 was a lot of the traffic “holes” that we’ve been relying on have essentially vanished.

Google Adwords – done, it’s not coming back to our community.

FaceBook Ads – for the most part it’s done.  Yeah, you can still drive traffic to a fan page, but the game has drastically changed.  It’s more and more challenging to drive prospects to a traditional squeeze page.  You’ll need a wide and deep marketing funnel and a superb skill set.  It’s no longer a place to advertise and promote for rookies or people just getting started.  As bid prices steadily increase you’ll need to have a model that can support a higher priced lead and reduced conversions.

The traffic costs and bid prices are also increasing at more than 40% a year.  Sound familiar?  Think Adwords, 2005 and beyond.

Bring your “A Game” if you plan on playing with Facebook Ads.

2.  Another broader observation on our community as a whole…It’s now more important than ever to step up your game, increase your level of productivity, improve your marketing and study current direct response marketing techniques.  Just a few years ago someone could literally put together pillars of a marketing campaign in a day or two and begin seeing results.  Now, with more and more niche markets being penetrated and competition becoming more fierce as more are vying for the same “eyeballs”, it’s a different world.

This is impacting all of us on two sides of the equation – the buyer side and the marketing side.  Consumers are no longer spending “at will”.  They’re (and have been over the past 2-3 years) tightening their belts – they’re looking for more value, they’re doing more research (even on smaller ticket items) and they’re making more educated decisions.  This is a good thing.  However, unfortunately, those impacted most by this shift is people new(er) to the world of network marketing, the IM community and newer business owners as a whole, regardless of the industry.  The bottom line here is that it takes more work, more prospects, better products and superior marketing than it has in the past.

The new economy is here to stay – embrace it and make the appropriate adjustments with your business to thrive in this environment.

I’m not out to scare anyone with this message – the purpose of this post is to share the good and the bad, as I see things.  I’m not here to sugar coat anything and If I downplay major shifts like this – I’m only doing you a huge disservice.

3.  On a business note, I haven’t provided near the quantity of content and information for students that I’ve been hoping to and typically do.  I’ve been so focused with the launch of WMS, restructuring things and testing.  Shame on me – big time.  Yes, we have our weekly and monthly training calls as well as quite a few content rich reports, videos, etc in the main Members Only Area, but in prior years I had done at least 1 or two monthly “off the cuff” training videos or content rich calls to share cool content…just because.

I’ve dropped the ball here and I will be rectifying it with more content, providing more value and just sharing more cool stuff that will help you in your business adventures.

4.  Sadly, I’m 15 pounds heavier right now than I was this time last year.  Time to put away the Twinkies and Oreo cookies.  Nothing that a few months of healthy eating and making good choices can’t correct.  

These are a few of the things that negatively impacted me this year.

What are some of the good and the bad with your 2011 and what will you be focusing on during 2012?

All the best,

Terry Duff

P.S.  I’d really like to hear some of the things you experienced during 2011.  Let us know some of the accomplishments you’re proud of – let us know some of the things that didn’t go over too well also.

How To Create Your Very Own Info Product
To Get Your Leads For Free And Put Cash Back
Into Your Pocket…And A RARE Chance
To Have Us Create It For You!

To say I’m excited for what I’ve got lined up for you in this blog post would be a HUGE understatement.

Here’s why…

I’ve put together a much needed post that bridges the gab between long term, residual income and now money.

You see, over the past several years there’s been a daunting number of home based business professionals who throw in the towel for one reason…

They were unable to get into profit quick enough to support their business and the necessary steps that are involved in building a business that supports them and their family.

Starting right now, we’re going to put an end to that dilemma – once and for all.

And the real “secret sauce” for you to put yourself into profit in not weeks, months or years…but in DAYS is by creating an informational product and marketing it online.

Let’s elaborate…

This does WONDERS in your business for many reasons, but at the top of this list is that it puts money back into your pocket QUICKLY so you can focus on building your business AND producing wealth at the same exact time.

Here’s an example of how this looks “in action”…

Let’s assume you’re marketing a health and wellness business.

One of the main benefits that’s offered by one (ore more) of the products you’re promoting is weight loss…

Why not create an ebook or video series that shows others how to lose weight quickly and safely and market it online?

Here’s what this does for you:

1.  It establishes your expertise.  When they’re reading your ebook or watching the videos they’ve just purchased from you, you become an INSTANT EXPERT!

2.  Puts “now money” into your pocket.  Who doesn’t want to earn cash WHILE they’re building their business, right?

3.  The “buyers” of your informational product become GREAT leads to promote your primary business to.  I’ll share an example script that one could use later in this series.

4.  You’re building THE most valuable asset your business can ever possess…not just a list of prospects, but a list of BUYERS – people who’ve already purchased something from you.  And…buyers love to buy again and again and again…

The cool part is that even if they don’t sign up into your primary business, you can still offer them products to purchase additional things from you.

Cha-Ching!

Now that we’ve got the foundation out of the way and you understand what an informational product is and why it’s so important, now we can start talking about how to create the perfect info product for you…

Introducing, “The Info Product Cash Formula”

Hang on…

Sounds like I’m going into “launch”, right?

Actually, I’m not selling anything (shame on me!)

In this blog post, I’m handing you everything you’ll need to know so you can create your very own informational products and start putting cash back into your pocket FAST!

And then…after I’ve shared a ton of cool information I’ll invite you to fill out an application where (should you qualify) my team and I will actually CREATE YOUR OWN INFO PRODUCT, SALES LETTER, IMAGES, MARKETING EMAILS, ETC…so you can have all the fun and just worry about spending your money.

I’ll be breaking down everything that needs to be created, why that “phase” needs to be completed and how to get it done.

In a nutshell, here’s the formula (don’t worry, I’ll expand on each of these phases as we dive in further…):

1.  A PASSION!  We need to be passionate about the topic of what we’ll be creating or it quickly becomes an ugly 4-letter word…W-O-R-K (yuck!).

2.  A sales letter – that sales the informational product.

3.  Product images – these can be used on the sales page as well as follow up emails and on the digital (information) product itself.

4.  A series of follow up emails.

5.  A data capture page.  We’ll drive prospects to this page before they go to the sales letter – this way, whether they purchase your product or not, you’ve collected their information.

Let’s dive in…

“Picking your passion”, how to complete your data capture page and deciding on which benefit to create your info product around (and why)…

1.  We’ll discuss finding your niche market based upon what you’re already marketing.

2.  We’ll discuss writing your data capture page (based upon the targeted niche you’ve selected in #1 above).

But before I discuss either of these points and continue on, “why me”?

Why should you listen to me about creating info products?

Although I’ve been creating info products for over a dozen niche markets since late 2004, and I still actively promote them to this day, I don’t want (or expect) you to take my word for it.

As they say, “the proof is in the pudding, right?”

Take a peek at some of the “systems” I’ve created over the past 6+ years so you can see, first hand, why I’m qualified to teach this stuff.

Example 1:  http://www.yourpooltips.com/vip   (swimming pool niche market)

Example 2:  http://www.thestretchmarkeraser.com  (skin care niche market)

Example 3:  http://www.48hourwaterfall.com  (outdoor waterfall creation niche market)

Example 4:  http://www.48hourpond.com  (outdoor pond creation niche market)

I could go on and on, but the important thing is that I’m not just talking the talk, but I’m walking the walk too.

Each of these is a full blown system that consists of not just a sales page, but a data capture page, multiple products (in each niche), follow up emails for buyers as well as prospects, etc.

Most importantly, EACH OF THESE SYSTEMS IS CREATING INCOME RIGHT NOW. 

You’re not learning how to do something that worked years ago – these are REAL LIFE EXAMPLES OF LITTLE Cash Cows…

I wouldn’t call them gold mines…

I would call them “silver mines”…

Again, don’t take my word for it though – here’s some screen shots from 2 of my Paypal accounts, and one clickbank account “showing the goods”:

The bottom line is that I don’t believe there’s anyone in the “home business” teaching and training arena who knows more about creating and selling informational products than yours truly…

I don’t say that arrogantly – I believe it to be factual.  I’ve used these little “pocket land mines” to generate millions of dollars over the years (results not typical).   For many systems I build, I use “buyers” of these ebooks and digital products as a “means” for other things – for example, when I sell buyers of the credit restoration data, companies pay be $55 just for the lead of the buyer!  This is before I upsale them any other digital products, promote any affiliate or CPA offers to them etc.

More importantly, I’m confident that you can build these same types of “silver mines” for any niche market of your passion and start generating cash as well…

Now that that’s out of the way, let’s get back into how to how you can create an market your very own informational product online!

The first thing that we need to address is how to find your niche market that this information product will be created around.

This is the most important step and we want to make sure it’s done right – so we’re not forced to redo the project.

Create a list of the 5 most important benefits that your products provide.

If you’re marketing a company that operates in the health and wellness arena, your list might look something like this:

1.  Helps improves cholesterol issues.

2.  Helps people suffering from heart disease related issues.

3.  Helps to improve ones energy levels.

4.  Helps one sleep better.

5.  Helps one lose weight.

I’m using the health/wellness niche as an example here, yours may look very different or very close, depending on what you’re marketing.

You may be involved with a network marketing company that only has one or two benefits – that’s OK too.  It actually makes your life a little easier as your “list” will be shorter.

The next part of “phase 1″ is to narrow the list down to 1 key area that you’re most passionate about.

** There is no right or wrong here **

Then, take keywords that relate to your niche market and do a Google search for a couple of those phrases.

What you’re looking for is websites, blogs, ads, etc that offer a product that is in your same niche area.

You don’t want to try and reinvent the wheel – it almost sounds backwards, but competition IS A GOOD THING HERE.

If you can’t find at least one product that is currently being promoted that’s in your same niche market (preferably find at least 2 or 3 products), we need to stop right here and go back and find another primary benefit on your list that you’re passionate about that’s also being promoted online.

You don’t want to be the only one marketing in that niche – there’s a reason if you’re the only person.  Others have likely already tried and couldn’t make it profitable…so they folded up the concept.

Don’t put all of this work into creating a product only to find out there’s no demand for it online or people willing to purchase it from you.

This is all about stacking the odds of success in your favor.

Once you’ve narrowed down the primary benefit that your product will address, it’s time to focus on creating the data capture page.

All I want to be concerned about here is the actual words on the page – don’t worry about creating the site yet.  Building the site is something you can outsource for less than $50.00 or do yourself using blinkweb.com without spending a dime.

All you want to focus on with the data capture page is generating the lead.

Once the lead is generated, you can begin the process of building the relationship with your prospect using the information that we discuss in class.

I call this process “The Relationship Matrix” because building a strong relationship with your audience is at the core of making this process work.

Now, let’s get back to writing the data capture page…   

Keep it simple…

Headline – telling your audience what’s in it for them and how it’s going to make their life easier, more enjoyable and what’s at the “core” of what you’re going to show them how to do.

For example…

If this were geared towards weight loss, I might go with something like this…

“How To Shed 22 Pounds In 15 Days – WITHOUT DIETING!”

FREE Newsletter Shows You The 6 Key Steps To Take…

If my focus was showing people how to boost their energy levels, I might go with something like this…

Discovered:  Ohio Man Shares His TOP SECRET System To Double Or Even Triple Your Energy Levels Without Using ANY Of The Typical “Suspects”…

Grab My FREE “Cheat Sheet” Now That Will Show You How To Skyrocket Your Energy Levels Naturally And Without Consuming Your Body With Junk!

Once I’ve got the headline, you need a few bullet points to get your prospects salivating to give you their email address and first name.

Side note:  Since you’re going to be offering a fairly low priced informational product (less than $50.00), I’d recommend not collecting phone numbers for this purpose.  Only collect email address and their first name to elevate conversion rates as high as possible.

You’re going to be offering an informational product for $50.00 or under (ideally) for maximum results.  This will essentially become the “lead” for higher purchase price items that you market.  You’ll collect the phone number for the buyers of your info product – so you can bring them into your primary business or offer other, complimentary products to them.

Back to our bullet points…

Directly beneath the headline, I’d recommend having 3-5 bullet points that speak to the wants and needs of your target audience.

For example…let’s return to our weight loss analogy…

• Learn how “traditional wisdom” may be HURTING your dieting efforts.
• Discover why nearly everything you’ve learned about losing weight could actually be COUNTER PRODUCTIVE – and what you should start doing IMMEDIATELY to get different results.
• The 3 most common dieting myths and why most “weight loss seekers” fall into one (or more) of these traps – and how you can avoid making these costly mistakes.

Notice that the purpose of the words on your data capture page is not designed to spill the beans or give too much information (save that for the relationship building phase).

The entire purpose of this site is to generate the lead – then OVER DELIVER on what you’ve promised them.

Directly beneath the bullet points comes your data capture box (remember, only collect email address and first name).

Optional:  Beneath the data capture box, there’s nothing wrong with using a signature with your first and last name and a picture below your name.

Here’s an example of a data capture page where I’ve been CRUSHING it…

www.recruitfaster.com/demc

Here’s another example that I’m using right now – this has a bit more copy on it, but it’s also very effective (this is for the swimming pool niche market):

www.yourpooltips.com/new

I hope you’re seeing that none of this is terribly complicated, but it does take some time and effort.

You CAN do this.

Use these examples…

Swipe away and use these to get the ball moving.

Don’t try to be a jack of all trades.

Build your site using blinkweb.com (f-r-e-e) or outsource your site using guru.com or elance.com.

These are both sites I’m familiar with and feel comfortable recommending.

Just be sure to look at their portfolio and make sure they know that you’re looking to build a data capture (or squeeze) page.  Also, don’t spend more than $50.00 TOPS for the site either.

All they’re doing is building it – your providing the words for the page, the form code (for the data capture box) and the instruction with the overall look and feel of the site.

WHEW!

We’ve just covered quite a bit of ground.

You still with me?

Good…

Let’s do a quick recap of what we’ve discussed so far…

1.  We talked about some of my background and experience with creating information products for the past 6+ years and showed real life images of merchant accounts and Paypal screen shots.

2.  I shared with you a few systems that I’m currently using and “in the trenches” with so you can see first hand what a top to bottom sales page looks like.

3.  We discussed how to go about selecting your niche market – based upon what you’re already marketing.

4.  Finally, we showed you how to write a data capture page from top to bottom so you can create your own site and generate leads with.

5.  We discussed the basic principals of putting together an info product – why it’s essential and how it creates such a phenomenal lead to market your primary business too…

Now, let’s switch gears a bit…

Let’s dive into how to create your own product, outsourcing product images (that can be used on your sales letter online and also on the digital product itself), writing your follow up emails and sharing real life examples of sales letters that I’m currently using and generating sales with.

The next thing we want to discuss is product creation.  I usually find it easier to write the product or create videos (depending on what you’re selling – there’s no right or wrong answer here) first, then create the sales letter.

For creating the product, I’m going to recommend the easiest process that I know of to go about getting it done and it only takes 2-3 days to make it happen.

If you can’t block off 15 hours over 2-3 days, this will take longer, the important thing is that it’s done…and it’s a quality product.

If you offer junk, you’ll generate sales, but you’ll also have a lot of refunds – most importantly, your name is attached to the product so all of the “positioning yourself” and establishing yourself as an expert stuff that I’ve been talking about would go out the window.

Don’t destroy your name and good reputation over a few bucks.  Your name IS THE MOST VALUABLE thing you have. 

Don’t lose it…

Remember the bigger picture here is to create a “buyer file” so you can offer the products offered by your primary company to those who purchase your eBook or online videos from you.

We can’t lose sight of that…

If you put together a crummy product, you’re not going to generate back-end sales into your primary business.

Back to creating the info product itself…

I’d recommend starting with a real rough outline as a table of contents.

You need something guiding you through the process and it needs to be “methodical” – first thing is this, then it’s this, then it’s…on and on and on.

By having a guide, a table of contents, even if it’s rough, it will prove to be a tremendous asset as you’re going through this process.

As we’re going through this process I’m going to assume you’re writing an eBook.  If you choose to turn this into a video…or a couple of videos that you’re selling as the product, there’s nothing wrong with that.

Either way, you want to start with a Word Document – if you’re doing a video, take the Word Doc and create a PowerPoint slide presentation that you can then record (using either camstudio.org (free version) or get Camtasia at www.techsmith.com/camtasia – this runs around $300.00.

Try to target around 60+ pages for the ebook.  This will be the “core product”.

I always recommend doing a couple of bonuses as well that add value to the offer you’re extending.

The bonus can be delivered via PDF or video – nothing wrong either way, but you want it to be delivered digitally so you’re not getting into the shipping business.

Let’s do some brainstorming…

Let’s assume you’re marketing a weight loss program…

My REAL ROUGH table of contents might go something like this.

**  We’re not looking for perfection here – we’re looking for a starting point to get the ball moving.  We’ll come back and clean things up later and make ‘em better. Also, as you begin putting things on paper, your ideas will create new ones – it doesn’t take long before you’re working with A LOT of useful information.

The first thing I’ll do is put down what key areas I want to address…why is my diet program different, what makes it superior, why do people care about it and why is it so effective?

Those are some of the things at the “core” of the info product that I want to discuss.

I need to get that on paper…

Chapter One:

Why is this ebook different than anything you’ve ever seen before.  Before I talk about the diet, I need to discuss who I am…and how I stumbled upon what I’m about to share with you…

Chapter Two:

What my diet is…

Tell them exactly what your diet is
Talk about why people on this diet, when applied, succeed
Give them a game plan…tell them exactly what day one is…what day two is…what day three is, etc.

Chapter Three:

How to stay “on course” when you don’t feel like dieting. This might be a great opportunity to talk about some techniques you know about that can “remotivate” someone who’s about to fall off the bandwagon.

Hey, we’ve all had days where we didn’t feel like dieting even though we know it’s the right thing to do…well, it’s your job to get ‘em back on track and get them excited about what their “new you” looks like.

Chapter Four:

Why many diets fail.

Maybe talk about why diets aren’t a “one size fits all” approach and that’s how most diets are structured.  Specifically talk about certain diets and why some struggle with them.  Don’t badmouth diets – be objective and real here – again, I’m bouncing some ideas here to get the creative juices flowing

Chapter Five:

Eating Is A Way Of Life…

Talk about why eating “right” and healthy isn’t about a diet – it should become a “way of life”.  Talk about why dieting is BORING – how do you make it fun again?

You’re the diet expert.

Give ‘em the goods!

Tell them everything you can…everything you know that can make losing weight for them EASY.

Remember, the better the product, ultimately the more testimonials you’ll receive (that you can use to sale more of your info product) and the more opportunity you’ll have to get more of these buyers into your primary xyz business.

Are you starting to get it here?

It’s like a big jigsaw puzzle and everything has a chain reaction.

You get the idea for getting your ideas in a structured format on paper.

None of that is in stone – this is a brainstorming session.  It’s amazing the power of the mind – once you get going, new ideas create more new ideas.

Momentum creates more momentum.

Don’t stuff with fluff!

Maybe you come up with another chapter or two and that will be sufficient – or very close to it.

If you end up being 100 pages…awesome!

I always like to see 60 pages as a minimum.  This is in a Word Document and spacing is set at 1.5 with standard left, right, top to bottom margins of 1.25″ on the left and right side and 1″ at the top and bottom.

You’ll also have the table of contents and the copyright page to protect your work.  I’m including both of those items in the 60 page recommendation.

Let’s throw in a few bonuses too…

Here’s a few ideas (nothing wrong with having 3-5 bonuses).

The more value you give, the better.  Make your buyer feel like they just got an AWESOME deal.  Doesn’t it make you feel good when you feel like you just got a great deal?

The important thing with using bonuses is that they must tie into the core product – think of bonuses as a way to compliment your main offer.

For example…

In the weight loss niche, you might consider “The Ultimate Guide To Tasty Desserts That Are Healthy!  Come up with 15-20 health dessert recipes that tie into the diet program you’ve shared.  Maybe these are tasty desserts with few calories and no sugars…whatever the case.  Make sure they’re both yummy and healthy!

Here’s another…

“My Top 15 Dishes That Are Delicious And Healthy!”

Give your product buyers 15 recipes for delicious main dishes that are healthy to boot.

Here’s another idea…

“The Deluxe Calorie Table”

Maybe this is a 10 page PDF document that includes the most common foods (or recipes) and it includes how many calories are in each one.

Here’s another – always use this one!    

Throw in a 30 minute time certificate of one-one-one time over the phone with the buyer.  Call it a needs assessment, an “evaluation” or any other creative name you want to provide, but this not only has a high perceived value, but it also allows you the opportunity to see where they’re at, see where they’d like to be and help them create a plan that gets them from one point to the next.

Once that’s done, take them to your presentation call or webinar so they can have the opportunity to sign up into your primary business and get their hands around your great products!

And that is how you create a product and a few bonuses.

You don’t have to go live with the “perfect” info product.  This is something that can be improved upon as you begin generating sales and you’re seeing feedback from the buyers.

Don’t be afraid to make revisions and improvements – this should be done once or twice a year to ensure it’s current and up to date, even if you’re getting raving reviews from your buyers.

There’s nothing wrong with improving the product and adding more value – this is always a huge plus!

A good rule of thumb to follow with both the sales letter (that we’ll get to in just a moment) and the product is to always under-promise and over-deliver.

When people get more than what they were originally offered, they typically become happy campers.  That’s what you want.

Let’s dive in and discuss creating the sales letter itself.

Without doubt, you want to create the most compelling offer that you possibly can – and always remove the risk with a easy to follow, no nonsense, 100% money back guarantee if they’re not happy.

As John Carlton says, “Tell your audience what you’ve got, how it’s going to help them and how to take action”

Those are the 3 phases that I essentially incorporate into any sales piece I write with a couple of additions, but those are the core elements.

Here’s the larger picture when it comes to writing quality sales pieces that make your prospects eager to grab their wallet and give you their hard earned money…

- Headline (state the problem or solve the problem or do both)

- Brief intro (let them know why it’s so important that they read your sales piece, let them know a tidbit about who you are and why you’re so passionate about the topic)

- Let them know the problem (example:  talk about weight loss being an epidemic – talk about how many people are over weight, why do so many struggle with their weight issues?, let them know it’s not their fault)

- Let them know about the solution (this is where you let them know what you’ve created, introduce the name of the product, let them know what’s inside it, why it’s superior to anything else they’ve ever seen, include testimonials to create social proof)

- Let them know your guarantee (it’s important to remove all of the risk from the prospect.  Let them know if they’re unhappy, for any reason, you’ll buy it back, in full for 12 months from today.  You can even go with a “double your money back guarantee” if you want to take things over the top.  The important thing here is letting your prospect know they have absolutely nothing to risk, nothing to lose, but taking the next step and purchasing your product.

- Tell them how to buy.  Don’t ask for the sale, tell them to “click here to buy” or “click here to claim your copy now”.  Include buy buttons that have the visa, MC, discover and Amex logos on it.  Also, let them know their purchase is secure and they can order regardless of what time of day (or night) it is.

Let’s dive in a bit deeper, shall we?

Here’s a few sample sales letters that I have online right now…

www.addingreps.com/LeadFlood

www.addingreps.com/personal

www.yourpooltips.com/wizard

www.addingreps.com/machine

Look at the flow of the messages, the buy buttons, testimonials and guarantees.

One of the best ways to write good copy using a tip I picked up from the late Gary Halbert.  Take the sales letter and write it out, by hand…word for word.

Do that a handful of times – the flow and all the variables that go into writing a good sales piece will start becoming engrained.

There’s still one more critical piece to this puzzle…

Generally speaking, only around 1-2% of your prospects will purchase from your sales page the first time they’re exposed to it.

What do we do with the other 98%+ of your prospects?

We’ve already got their email address because they’ve gone to our data capture page and submitted their details.

Let’s send them emails to build trust, establish our expertise and ultimately get them to buy our stuff!

There’s a simple formula I use to make this happen.  It goes like this…

The first 4 follow up emails are spaced out one day apart.  So, each day, for the first 4 days, they’re receiving an email from me.

The purpose of these emails isn’t to sale them anything – it’s to build a relationship and establish trust.

I want to show them I’m the real deal and I know what I’m talking about.  When you establish trust and credibility prospects are  A LOT more likely to buy from you – studies prove this.

Starting with email number 5, beginning spacing out the frequency to every 3 days.

Email #5 should be a call to action to have your prospects click on a link to go back to your online sales page – you’ll pick up more buyers.

Email #6 and #7 go back to content where you’re sharing “meaty” information they can start using – again, these content emails are to establish trust and credibility. People ENJOY buying from experts.

Email #8 would be another call to action driving your prospects back to your sales page online. Again, picking up more sales…

Email #9 and #10 would be more content rich emails. Spilling the beans and openly sharing your valuable information.

Then go back to a call to action style email sending your prospects back to your sales letter.

When this is done properly and the sales letter is strong, on an example like this where we’re using a $50.00 product, one should expect to close 7-12% of your audience.

This is WITHOUT ever speaking with anyone!

You just log into your Paypal account once or twice a day and count your cash.

For 3 Lucky People…We’re Going To Create An Entire Info
Product & Your Marketing System For You…

These are on a on a first come, first served basis.  My team and I will be creating your entire info product for you.

Pretty crazy…

We’ll write your top to bottom sales page.

We’ll create the images to be used on your sales page and the product.

We’ll create the product itself.

We’ll write your first 10 follow up emails.

And finally, we’ll be creating your data capture page.

The WORKS!

Again, this won’t be cheap as this will involved more than 100 hours of time, but you’re going to receive an info product that converts like gangbusters and I’ll be personally working with you throughout the entire process as well.

If I break this down to what we’ve charged in the past, it would look like this:

Data capture page:  $1295.00

Sales letter:  $10,000.00

Product creation:  $1995.00 (minimum, it goes up from there)

Images for the product and sales page ($695.00)

10 Follow up emails ($1,000.00)

If we charged “normal” pricing for this you’d spend nearly $15,000.00!

The good news is that you won’t be spending anything close to that.

Click here to fill out an application.

Again, these spots will be filled on a first come, first served basis and only to those that we believe this will be a good fit for.

It takes about 5 minutes to fill out the application and there’s only 3 spots available!

In closing, use the information within this blog post.

It’s golden – if you put it to use.

Don’t forget to reserve your spot right here and let us create your info product and your entire marketing system for you.

All the best,

Terry Duff

Recently I had a fireside chat with Daegan Smith – we decided to hit the record button…no agenda, no notes…just brainstorming and sharing ideas.

We talked about all sorts of cool stuff including the state of the Internet, the biggest problem home business owners are currently facing, how things will likely look in the months and years to come and so much more cool content.

Grab the call and post a comment below or hit me up on Facebook right here and let me know your thoughts.

Get The Call Right Here.

All the best,

Terry Duff

Hi There!

My name is Terry Duff.  I’m a loving husband, father to the most beautiful kiddos in the world and I’m a bit of a marketing madman…

Regardless of whether you’re just getting started or you’ve “been around the block” a few times, It’s likely I can help you take your business to the next level.

Don’t take my word for it though…I just put the finishing touches on a brand new report that you’re going to love.  Simply submit your details below and gain instant access to it.  It’s a quick read, but it can change how you view your business going forward.

When you subscribe, you’ll also learn some nuggets like:

==> Interviews with some of the most cutting edge and leading marketers on the planet.

==> All sorts of cool technology tricks to put up blogs, drive targeted traffic to your site, build sites quickly, etc.

==> My “tricks of the trade” that I personally use on a daily basis to build multiple businesses.

==>  And a whole bunch of other cool stuff too…  

Submit your info below and discover business building strategies…

First Name:

Primary Email:

Phone Number:

We respect your email privacy

Don’t worry – your information will never be shared with others under any circumstance.  By subscribing, you’ll receive 1-2 times per week from me, Terry Duff.  You can unsubscribe at any time by hitting the “remove” link at the bottom of each email you’ll receive.

Take care.

Terry Duff